Redefining Entrepreneurship for the Digital and AI Era: A Systematic Theoretical Review and Conceptual Framework

Entrepreneurship theories have traditionally revolved around innovation, uncertainty, and finding opportunity. This is no longer the case with the advent of digital platforms and AI. This research embarks on a systematic theoretical analy-sis, tracing the evolution of entrepreneurship over four phases: classical, opportunity, digital, and AI-based. Findings reveal how entrepreneurial process risk-taking, resource mobilization, and value creation are increasingly influenced by web-based platforms, AI systems, and sustainability requirements. The paper develops an emergent conceptual frame-work aligning technology progress and ecologically aware consideration into theoretical harmony and applied synergy regarding the development of entrepreneurship strategies to the globally integrated, AI-powered, connected economy.