Research on the preferences of maternity clothing shoppers

The article presents the results of a marketing study conducted to determine the preferences of buyers of clothes for expectant mothers. According to the survey results, we see the need to increase the range of comfortable, beautiful and mobile clothes for pregnant women. With the increase in the number of children, the need for clothes for women expecting a child increases every year. Naturally, expectant young mothers have a question about How to choose the right clothes during pregnancy. Women always want and strive to look stylish, appropriate and beautiful. During pregnancy, it is sometimes difficult to choose the right and beautiful clothes. So, pregnancy is a time when it is necessary to monitor the state of health for the benefit of the unborn child. Of course, during this period it is very difficult to choose clothes that will look stylish and will not harm the child's health. Maternity clothes should take into account the changed state of the body, mood, as at this time the appearance changes. To do this, in this research paper, we conducted a survey among pregnant women about which style and silhouette of clothes would be more comfortable. The results presented in our work help in the design and modeling of pregnant women's clothing.