Social Informatics Journal @socialinformaticsjournal
Journal articles - Social Informatics Journal
All articles: 71
Digitalism: An Emerging Post-Modern System
Scientific article
The article discussed thoroughly the new philosophy termed as “Digitalism” while comparing it with capitalism and communism. Digitalism is based on the basic concept that, the things, people and their immediate environment would interact without the supervision of the human beings and the system would generate the necessary outcome effectively and efficiently and even better than the previous systems like capitalism and communism (all their forms). The article elaborated the three dimensions of that philosophy including economic, social and political. Economically, the capitalist system has to suffer immensely due to the huge imbalance in the fundamental equation- major unemployment and massive cut in the consumption. Hence, two labor employment centers world labor employment (WLEs) and world immigration center (WIs) along with WUIF (World Universal Income Fund) must be created in order to provide maximum opportunities to all the global population without the limitations of their nationality and border. Socially, a dynamic social society would come to the fore where people might not be able to link with each other due to their fixed profession but, a jack of all trades phenomenon is going to prevail. Hence, three classes, an ultra-rich techno-corporate businessmen (techno-bourgeoisie), techno-experts (as similar to nobles in older centuries) and general workers/freelancers (working for multiple industries at the same time) would emerge as a result of these developments. Politically, intellectocracy through its philosophical lens of Szellemiism, that emphasizes on giving more political rights to intellectuals than to non-intellectuals and thereby allowing the most-wise and sound individuals to govern effectively and efficiently, will not only play a major role state-wise but by that means contribute significantly towards the global socio-economic and political stability. Hence, Digitalism through its core “Data” centered approach will create a new post-modern society in which, physical and digital lives would be merged in an inseparable way.
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Scientific article
Rad ispituje sociološke dimenzije digitalne komunikacije u uslovima u kojima su digitalne platforme postale dominantna infrastruktura savremene društvenosti. Polazeći od pretpostavke da platforme nisu neutralni kanali prenosa informacija već složeni socio-tehnički sistemi koji kroz svoje arhitekture, algoritme i poslovne modele aktivno oblikuju obrasce interakcije, rad povezuje tri analitičke ose: algoritamsko posredovanje komunikacije, konstrukciju identiteta u uslovima nadzora i reprodukciju odnosa društvene moći. Oslanjajući se na dramaturški pristup Ervinga Gofmana i njegovu primenu na onlajn okruženje, na koncept platformskog društva (van Dijck, Poell & de Waal), na kritiku datafikacije i podatkovnog kolonijalizma (Couldry & Mejias) i na teoriju nadzornog kapitalizma (Zuboff), rad pokazuje da se savremena digitalna komunikacija odvija u polju napetosti između povezanosti i izolacije, samoizražavanja i nadzora, te participacije i kontrole. Zaključuje se da sociološka analiza digitalne komunikacije zahteva teorijske okvire koji prevazilaze dihotomiju mikro i makro nivoa i koji digitalne fenomene kontekstualizuju u šire obrasce društvene stratifikacije i moći.
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Diskurzivna delegitimizacija i frejming: Novak Đoković kao poprište političke borbe
Scientific article
Rad istražuje mehanizme medijskog uokvirivanja (frejminga) i diskurzivne delegitimizacije na primeru javnog delovanja Novaka Đokovića tokom građanskih protesta u Srbiji 2025. godine. Koristeći kritičku diskursnu analizu (CDA) i teoriju medijskog frejminga, rad se fokusira na strategije patologizacije i kriminalizacije aktera. Empirijski deo sproveden je na korpusu od 19 medijskih tekstova kroz sekvencijalni mešoviti dizajn koji kombinuje kvalitativnu interpretaciju sa Hi-kvadrat testom nezavisnosti. Nalazi potvrđuju hipotezu o statistički značajnoj povezanosti (p = 0,011) između epizodičnog frejminga i strategija delegitimizacije. Rezultati pokazuju da pro-vladini mediji dominantno koriste epizodično uokvirivanje kako bi politički čin izolovali iz konteksta, fokusirajući se na individualnu odgovornost i narušavanje javnog reda. Utvrđeno je da binarna polarizacija „mi–oni“ služi kao ključni instrument za simboličko isključivanje subjekta iz kolektivnog identiteta, vršeći simboličko nasilje nad integritetom pojedinca. Slučaj služi kao paradigma za razumevanje moći medijske refrakcije u savremenom društvu spektakla.
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Scientific article
This paper pointed out the benefits as well as the security risk that is the result of inconsistencies of software applications from different manufacturers and the lack of standards in IoT devices networks. Message Queue Telemetry Transport (MQTT) is now one of the most used open protocols in the Internet of Things. The term IoT is often followed by a great enthusiasm of researchers. End-users also share the same sentiment, ignoring the security risks that arise from dropping and reconnecting IoT devices that very often send passwords to server in plain text, while manufacturers often remain silently indifferent. They primary put focus on profitability, but not on safety. In other words, the door on smart homes remains wide open for hackers. This paper gives an overview of one potential solution of the Internet of Things security problem.
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ERP systems and the challenges of legal protection of personal data
Scientific article
Due to the increasingly rapid development and implementation of information technologies, the amount of information obtained via the Internet, the business environment, and increasing competition in the market, companies have a need for services and information systems that will fully support their businesses and at the same time enable development goals. On the scene come ERP systems that represent a wide range of business software for business management, ranging from financial management to operations management. In this whole process, the challenges of legal protection of personal data also arise.
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Effects of verbal and non-verbal communication on the business success of the company
Scientific article
Communication plays an important role in achieving business success, which is why increasing attention is being paid to the study of verbal and nonverbal communication.Through the buying and selling of goods or services, and through communication, we enter into various relationships with people and organizations. In today's environment, organizations undergo various organizational changes, and managers at different levels recognize the need to improve communication methods, yet they are often unsure how to organize and implement them. Likewise, the efficiency of an organization’s functioning is influenced by well-developed internal communication channels. This paper describes the concept of verbal and nonverbal communication as one of the key elements in increasing a company’s business success. The subject of the paper is the issue of engaging available human resources within an organization, improving and implementing verbal and nonverbal communication, as well as its effectiveness, simplicity, rationality, and cost-efficiency. The aim of the research is not only to provide a theoretical overview of verbal and nonverbal communication but also to demonstrate its impact on the business success of a company.
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Scientific article
This paper deals with the impact of transhumanism and the technologies of the Fourth Industrial Revolution on ethics and environment of the emerging society. Transhumanism, with its ideas of radical technological transformation of human being aiming at creating a new being – a hybrid form developed from the fusion of man and machine, with transhuman, as a transi-tional form, and posthuman, as the ultimate stage of the human-machine fusion, brings many controversies and radically affects the position and essence of the human being. The ethics of transhumanism is being manifested through the Fourth Industrial Revolution, which, based on new set of technologies, enables a radical transformation of the human being, requiring the necessity of a new approach to ethics, from the point of view of technological ethics. Technologies within the framework of 4IR bring new, hitherto unimagined challenges that require the entire global community to review current ethics and adopt new measures and tasks for the purpose of redefining, reorganizing and restructuring the relationship between humans and technologies, in the direction of preserving the stable, humanist, holistic sustainable development of human society.
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Scientific article
This study investigates the impact of sustainable landscape planning on the well-being and academic performance of students at the University of Ibadan. Utilizing survey data, the research highlights the positive effects of well-maintained green spaces on students' mental health, stress reduction, physical health, and connection to nature. The findings indicate that a significant proportion of students perceive sustainable landscape planning as beneficial to their overall well-being and academic experience. Hypothesis testing results further confirm the substantial positive impact, underscoring the importance of incorporating sustainable landscape practices in educational institutions. These results advocate for increased investment in sustainable landscaping to foster a healthier and more conducive learning environment.
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Scientific article
Predmet ovog rada je transformacija estetskog identiteta digitalnih blizanaca (DB) i virtuelnih influensera (VI) u kontekstu aktuelnih marketinških trendova. Razvoj računarske grafike i AI tehnologija je omogućio industriji da iskorači iz okvira jednostavnog podražavanja stvarnosti i zakorači u eru strateškog hiperrealizma. Zahvaljujući tome stvoreni su početni uslovi koji omogućavaju brendovima da konstruišu privid autentične persone čija pojava prevazilazi psihološki otpor efekta „jezive doline“ svojom uverljivošću. Nova estetika počiva na konceptima poput 'digitalne taktilnosti' i namerno dizajniranih 'mana' koje virtuelnim ikonama — kao što su Shudu, Imma i Lil Miquela i drugi — daju ljudski karakter. Rad mapira razvoj virtualnih entiteta od tehničkih modela do moćnih marketinških medija, ističući kao ključnu prednost neograničenu mogućnost kontrole i prilagođavanja sintetičkih ambasadora svakom specifičnom zahtevu tržišta i korisnika.
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Flexible company organization model
Scientific article
The ability to quickly adapt to changes is a key factor for the survival of modern organizations operating in a turbulent environment. Globalization, cultural differences, and rapid technological change have caused major changes in organizational design. Survival requires that organizations abandon the traditional approach to business and encourage them to exchange experience, knowledge, and ideas. Qualitative research methods are applied in the work. Flexible forms of organizational design are described: as network, modular, virtual, and open organization - organization without borders. Flexible organizational forms are created by the concept of organic design. They represent non-hierarchical, decentralized, open, innovative organizations. The paper deals with their characteristics, advantages, and disadvantages. The paper aims to highlight the characteristics of organizational structure, organizational culture, and organizational learning inherent to flexible models.
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From Fields to Data Infrastructures: Citizen Science for Soil Monitoring in the Western Balkans
Scientific article
Reliable soil information systems remain underdeveloped across the Western Balkans, limiting the capacity of institutions to monitor environmental change, ensure sustainable land management, and align with EU legislation. This article presents a sociotechnical case study of the Soil Health Guards initiative in Serbia, the country’s first citizen-science initiative dedicated to soil health assessment. Here, we analyze the design, implementation and governance implications of an integrated citizen-science framework that supports farmers, youth, and local communities in generating standardized soil-health data. Participants collected standardized measurements of ten biological, chemical, and physical soil indicators using structured toolkits, educational manuals, and digital communication channels, supported by iterative workshops and expert validation. Of 135 registered participants, 67 actively contributed at least one soil assessment, with retention decreasing from 54% to 40% over the project duration. Farmers sampled soils across a range of land-use types and soil classes, while youth conducted assessments in schoolyards, home gardens, and urban green spaces, with group activities involving over 150 children and adolescents. Participants valued structured guidance, with the instructional manual cited as the most useful resource. The project demonstrates that even low-level-technology-mediated citizen science can facilitate knowledge co-production, environmental literacy, and community stewardship, while generating reliable, decision-ready soil data compatible with institutional monitoring frameworks. By integrating hands-on learning, digital tools, and collaborative engagement, the initiative highlights the potential of citizen science to complement formal soil monitoring, support sustainable land management, and foster inclusive participation in environmental governance.
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Scientific article
This article examines the transformation of the author’s role within a digital media environment saturated with generative content and algorithmically mediated communication. In the context of the rapid expansion of synthetic texts, images, and audiovisual materials, the central problem is increasingly defined by an erosion of authorial subjectivity, interpretive depth, and the capacity to produce new structures of meaning. The article proposes the concept of the author as an architect of meaning – a new role model for the contemporary media producer who uses generative AI not as a substitute for the creative act, but as an infrastructural tool for automating routine processes and freeing cognitive resources for interpretation, critical thinking, and meaning-making. The theoretical foundation of the article is an original interdisciplinary methodology grounded in the use of modern and contemporary art as a framework for cultivating cognitive flexibility, divergent thinking, and the capacity to work with uncertainty. Its practical dimension draws on the author’s professional experience in designing educational and media formats, working with small learning communities, and integrating tailored AI workflows into research and editorial practice. The article argues that the sustainable media ecology of the future will be shaped not by the endless production of content, but by the author’s ability to construct distinctive structures of meaning and forms of sustained intellectual presence.
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Hate speech and disinformation contrary to ethics and media education
Scientific article
In the conditions of accelerated information-technological progress, ethical principles began to be lost. This is best reflected in the existence of hate speech and the spread of misinformation in the media space of the global village, as the world is today. The Internet has opened up a free media space, but it has not introduced a sufficient number of regulatory bodies that could eventually select or completely eliminate certain content, such as hate speech and misinformation. In this paper, one will try to point out the global problem concerning the expansion of a free, non-selective and non-critical digital space.
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Human Resource: Management at the National Theatre in Belgrade
Scientific article
This paper presents the results of four years of research conducted by the author, Branka Bešević Gajić, through direct engagement and analytical work at the National Theatre in Belgrade and professional practice at the National Theatre in Belgrade, addressing the strategic role of human resource management in preserving cultural heritage and advancing institutional innovation. The National Theatre, a repertory institution with a permanent ensemble, serves as a critical case study for understanding the challenges of HR planning within a multidisciplinary and nationally significant environment. This study defines key management theories applicable to HR in cultural institutions and provides a critical analysis of recruitment, motivation, departmentalization, training, onboarding, performance evaluation, and reward systems. Drawing on previous publications and artistic research, the paper argues that “the digital transformation of cultural institutions such as the National Theatre and RTS demands a redefinition of human resource strategies to ensure effective integration of new technologies” (Bešević Gajić, 2024). It emphasizes the necessity of interdisciplinarity in HR management, particularly in institutions that merge traditional forms of expression with contemporary digital tools. Special attention is given to the onboarding and education of staff through psychologically safe environments, participatory leadership, and training modules informed by artistic methodologies and new media. The paper also considers ethical dimensions of innovation, noting that “AI implementation must follow ethical guidelines to maintain integrity and public trust” (Sančanin & Penjišević, 2023). This is particularly relevant for institutions that simultaneously produce content and mediate public discourse. By incorporating insights from doctoral artistic research, the study introduces a human-centered paradigm of HR management grounded in participatory dramaturgy, emotional intelligence, and non-linear temporal models of organizational development. Cultural institutions such as the National Theatre are portrayed not merely as custodians of heritage, but as living systems capable of adaptation, empathy, and innovation. Thus, strategic investment in personnel becomes both an artistic and ethical imperative, supporting institutional resilience and future cultural relevance.
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Improving construction projects and reducing risk by using artificial intelligence
Scientific article
Architectural, engineering and construction (AEC) industry has large amounts of data, the analysis of which can predict risks such as project delays, project budget overruns, low resource use efficiency, environmental damage, reduced safety, and the like. Research has shown that 98% of construction projects are realized with the contracted budget and deadline exceeded. This paper aims to show the significant potential and possibilities of applying artificial intelligence (AI) in the AEC industry, pointing out the benefits and obstacles faced by the AEC industry during the implementation of AI. The benefits of applying AI in the AEC industry relate to increasing efficiency, reducing costs, increasing productivity, increasing safety, better planning and providing timely and accurate information. The key obstacles that hinder the implementation of AI in practice are high implementation costs, incomplete data, job loss due to automation, mistrust of AI technology, cyber vulnerability, and lack of understanding field of AI.
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Inovacije u integraciji društvenih mreža i javnog urbanog prostora
Scientific article
Razvoj platformi društvenih mreža u velikoj meri dovodi do izolacije pojedinaca van realnog javnog prostora, istovremeno pojačavajući žudnju čoveka da se iskaže bilo likom, bilo izjavom, bilo performativnim činom. Platforma u razvoju Enter Active / Present integriše potrebu za bezbednom prezentnošću putem društvenih mreža sa učešćem u društvenoj stvarnosti i realnom javnom prostoru. Koristeći se teleprezentnošću i interaktivnim postupcima, proširuju se postojeći ekranski mediji u „pametnim“ gradovima, kada se potreba za individualnom kreativnošću poveže sa masovnim kreativnim industrijama, otvarajući nove mogućnosti za ekonomske poduhvate i socijalnu integraciju. Platforma Enter Active / Present aktivira mrežu gradova i njihovih javnih prostora, kompanija i tehnologija, te individualnih korisnika sa ciljem ostvarivanje nove vizije i participacije. Rad će predstaviti osnovnu tehnologiju, pravne okvire, interaktivne aplikacije i sistem korišćenja platforme, kao i prvog talasa promocije i komercijalizacije. Rad će sadržati i detaljnu SWAT analizu nove mreže, njenih inovacionih i komercijalnih snaga i ogromnih mogućnosti, ali i briga i pretnji za koje se nude konkretna rešenja. Dok nove tehnologije omogućuju drugačije vrste društvenosti, prilagodljivost ljudske inventivnosti tek počinje da pronalazi nove načine da oblikuje do sad neviđene forme komunikacije i prezentacije, a platforma Enter Active / Present predstavlja novi korak u društvenim interakcijama kroz korišćenje savremenih tehnologija.
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Integer single-error-correcting codes as an alternative to the internet checksum
Scientific article
The paper considers the possibility of using integer single-error-correcting (SEC) codes instead of the Internet checksum (IC). It is shown that such a replacement can be easily carried out, since the integer SEC codes are a generalization of the IC.
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Journalism as a Profession or Social Phenomenon
Scientific article
Journalism, as a profession and a social phenomenon, occupies an important place in the modern world. Although it exists today in many forms, the roots of journalism go back far into the past, and its formation is closely related to the development of the press and communication tools. The history of the profession of journalism begins in ancient civilizations, but the real development is recorded after the invention of Gutenberg's press in the 15th century. That invention enabled the mass printing of newspapers and books, which significantly accelerated the flow of information and enabled the development of public opinion. This paper will discuss following topics: definition of journalism, digital journalistic pyramid, traditional journalistic pyramid, ethical codes, digital era.
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Journalism in the Transition from the Old to the New Age
Scientific article
Stories in magazines, articles in newspapers, television news, radio broadcasts, multimedia content, Internet platforms are types of media and therefore is the statement "the media is all around us". Because of this, many people often take media for granted and do not actively think about the information they read, see or hear. Also, there are many prejudices about journalism, journalists and editors, and they are the ones who collect, select, process and shape, and ultimately publish information through the media. This paper will explore the history of journalism, its basic definitions, journalistic codes and genres, as well as its function in contemporary society, with a particular focus on the development of online journalism.
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Krizni menadžment u digitalnim medijima: upravljanje reputacijom u online okruženju
Scientific article
Digitalna transformacija medija značajno je izmenila prirodu kriznih situacija i načine njihovog upravljanja. Brzina širenja informacija, interaktivnost publike i dominacija društvenih mreža učinili su reputaciju medijskih organizacija izuzetno ranjivom. Cilj ovog rada je da se ispita uloga kriznog menadžmenta u digitalnim medijima i njegov uticaj na upravljanje reputacijom u onlajn okruženju. Istraživanje je zasnovano na kombinovanom metodološkom pristupu koji obuhvata analizu sadržaja krizne komunikacije digitalnih medija, anketno ispitivanje publike i studiju slučaja. Rezultati ukazuju da brzina reakcije, transparentnost i aktivna komunikacija putem društvenih mreža imaju statistički značajan uticaj na očuvanje poverenja i kredibiliteta medija tokom krize. Rad doprinosi razumevanju specifičnosti kriznog menadžmenta u digitalnom kontekstu i nudi preporuke za unapređenje medijske prakse.
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