Статьи журнала - Social Informatics Journal

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Effects of verbal and non-verbal communication on the business success of the company

Effects of verbal and non-verbal communication on the business success of the company

Anđelić S., Milutinović O., Bauder J., Fišer M.

Статья научная

Communication plays an important role in achieving business success, which is why increasing attention is being paid to the study of verbal and nonverbal communication.Through the buying and selling of goods or services, and through communication, we enter into various relationships with people and organizations. In today's environment, organizations undergo various organizational changes, and managers at different levels recognize the need to improve communication methods, yet they are often unsure how to organize and implement them. Likewise, the efficiency of an organization’s functioning is influenced by well-developed internal communication channels. This paper describes the concept of verbal and nonverbal communication as one of the key elements in increasing a company’s business success. The subject of the paper is the issue of engaging available human resources within an organization, improving and implementing verbal and nonverbal communication, as well as its effectiveness, simplicity, rationality, and cost-efficiency. The aim of the research is not only to provide a theoretical overview of verbal and nonverbal communication but also to demonstrate its impact on the business success of a company.

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Ethical and societal implications of transhumanism and technologies of the fourth industrial revolution

Ethical and societal implications of transhumanism and technologies of the fourth industrial revolution

Viktor Radun

Статья научная

This paper deals with the impact of transhumanism and the technologies of the Fourth Industrial Revolution on ethics and environment of the emerging society. Transhumanism, with its ideas of radical technological transformation of human being aiming at creating a new being – a hybrid form developed from the fusion of man and machine, with transhuman, as a transi-tional form, and posthuman, as the ultimate stage of the human-machine fusion, brings many controversies and radically affects the position and essence of the human being. The ethics of transhumanism is being manifested through the Fourth Industrial Revolution, which, based on new set of technologies, enables a radical transformation of the human being, requiring the necessity of a new approach to ethics, from the point of view of technological ethics. Technologies within the framework of 4IR bring new, hitherto unimagined challenges that require the entire global community to review current ethics and adopt new measures and tasks for the purpose of redefining, reorganizing and restructuring the relationship between humans and technologies, in the direction of preserving the stable, humanist, holistic sustainable development of human society.

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Evaluating the impact of sustainable landscape planning on student well-being and academic performance: a case study of the University of Ibadan

Evaluating the impact of sustainable landscape planning on student well-being and academic performance: a case study of the University of Ibadan

Adeola Ajayi, Oluranti Oladunmoye, Olufunmilola Obakin, Joel Taiwo

Статья научная

This study investigates the impact of sustainable landscape planning on the well-being and academic performance of students at the University of Ibadan. Utilizing survey data, the research highlights the positive effects of well-maintained green spaces on students' mental health, stress reduction, physical health, and connection to nature. The findings indicate that a significant proportion of students perceive sustainable landscape planning as beneficial to their overall well-being and academic experience. Hypothesis testing results further confirm the substantial positive impact, underscoring the importance of incorporating sustainable landscape practices in educational institutions. These results advocate for increased investment in sustainable landscaping to foster a healthier and more conducive learning environment.

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Flexible company organization model

Flexible company organization model

Bauder J., Anđelić S., Milutinović O.

Статья научная

The ability to quickly adapt to changes is a key factor for the survival of modern organizations operating in a turbulent environment. Globalization, cultural differences, and rapid technological change have caused major changes in organizational design. Survival requires that organizations abandon the traditional approach to business and encourage them to exchange experience, knowledge, and ideas. Qualitative research methods are applied in the work. Flexible forms of organizational design are described: as network, modular, virtual, and open organization - organization without borders. Flexible organizational forms are created by the concept of organic design. They represent non-hierarchical, decentralized, open, innovative organizations. The paper deals with their characteristics, advantages, and disadvantages. The paper aims to highlight the characteristics of organizational structure, organizational culture, and organizational learning inherent to flexible models.

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From Fields to Data Infrastructures: Citizen Science for Soil Monitoring in the Western Balkans

From Fields to Data Infrastructures: Citizen Science for Soil Monitoring in the Western Balkans

Jelena Jović, Dušanka Vujanović, Andrijana Andrić, Kristina Kalkan, Ljiljana Šašić Zorić, Tijana Barošević, Aleksandar Ivezić, Nataša Ljubičić, Luka Isakov, Branimir Bajac, Sanja Brdar

Статья научная

Reliable soil information systems remain underdeveloped across the Western Balkans, limiting the capacity of institutions to monitor environmental change, ensure sustainable land management, and align with EU legislation. This article presents a sociotechnical case study of the Soil Health Guards initiative in Serbia, the country’s first citizen-science initiative dedicated to soil health assessment. Here, we analyze the design, implementation and governance implications of an integrated citizen-science framework that supports farmers, youth, and local communities in generating standardized soil-health data. Participants collected standardized measurements of ten biological, chemical, and physical soil indicators using structured toolkits, educational manuals, and digital communication channels, supported by iterative workshops and expert validation. Of 135 registered participants, 67 actively contributed at least one soil assessment, with retention decreasing from 54% to 40% over the project duration. Farmers sampled soils across a range of land-use types and soil classes, while youth conducted assessments in schoolyards, home gardens, and urban green spaces, with group activities involving over 150 children and adolescents. Participants valued structured guidance, with the instructional manual cited as the most useful resource. The project demonstrates that even low-level-technology-mediated citizen science can facilitate knowledge co-production, environmental literacy, and community stewardship, while generating reliable, decision-ready soil data compatible with institutional monitoring frameworks. By integrating hands-on learning, digital tools, and collaborative engagement, the initiative highlights the potential of citizen science to complement formal soil monitoring, support sustainable land management, and foster inclusive participation in environmental governance.

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Hate speech and disinformation contrary to ethics and media education

Hate speech and disinformation contrary to ethics and media education

Maja Vojinović, Tatjana Davidov

Статья научная

In the conditions of accelerated information-technological progress, ethical principles began to be lost. This is best reflected in the existence of hate speech and the spread of misinformation in the media space of the global village, as the world is today. The Internet has opened up a free media space, but it has not introduced a sufficient number of regulatory bodies that could eventually select or completely eliminate certain content, such as hate speech and misinformation. In this paper, one will try to point out the global problem concerning the expansion of a free, non-selective and non-critical digital space.

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Human Resource: Management at the National Theatre in Belgrade

Human Resource: Management at the National Theatre in Belgrade

Bešević Gajić B., Lutovac S.

Статья научная

This paper presents the results of four years of research conducted by the author, Branka Bešević Gajić, through direct engagement and analytical work at the National Theatre in Belgrade and professional practice at the National Theatre in Belgrade, addressing the strategic role of human resource management in preserving cultural heritage and advancing institutional innovation. The National Theatre, a repertory institution with a permanent ensemble, serves as a critical case study for understanding the challenges of HR planning within a multidisciplinary and nationally significant environment. This study defines key management theories applicable to HR in cultural institutions and provides a critical analysis of recruitment, motivation, departmentalization, training, onboarding, performance evaluation, and reward systems. Drawing on previous publications and artistic research, the paper argues that “the digital transformation of cultural institutions such as the National Theatre and RTS demands a redefinition of human resource strategies to ensure effective integration of new technologies” (Bešević Gajić, 2024). It emphasizes the necessity of interdisciplinarity in HR management, particularly in institutions that merge traditional forms of expression with contemporary digital tools. Special attention is given to the onboarding and education of staff through psychologically safe environments, participatory leadership, and training modules informed by artistic methodologies and new media. The paper also considers ethical dimensions of innovation, noting that “AI implementation must follow ethical guidelines to maintain integrity and public trust” (Sančanin & Penjišević, 2023). This is particularly relevant for institutions that simultaneously produce content and mediate public discourse. By incorporating insights from doctoral artistic research, the study introduces a human-centered paradigm of HR management grounded in participatory dramaturgy, emotional intelligence, and non-linear temporal models of organizational development. Cultural institutions such as the National Theatre are portrayed not merely as custodians of heritage, but as living systems capable of adaptation, empathy, and innovation. Thus, strategic investment in personnel becomes both an artistic and ethical imperative, supporting institutional resilience and future cultural relevance.

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Improving construction projects and reducing risk by using artificial intelligence

Improving construction projects and reducing risk by using artificial intelligence

Milena Senjak Pejić, Mirjana Terzić, Dragana Stanojević, Igor Peško, Vladimir Mučenski

Статья научная

Architectural, engineering and construction (AEC) industry has large amounts of data, the analysis of which can predict risks such as project delays, project budget overruns, low resource use efficiency, environmental damage, reduced safety, and the like. Research has shown that 98% of construction projects are realized with the contracted budget and deadline exceeded. This paper aims to show the significant potential and possibilities of applying artificial intelligence (AI) in the AEC industry, pointing out the benefits and obstacles faced by the AEC industry during the implementation of AI. The benefits of applying AI in the AEC industry relate to increasing efficiency, reducing costs, increasing productivity, increasing safety, better planning and providing timely and accurate information. The key obstacles that hinder the implementation of AI in practice are high implementation costs, incomplete data, job loss due to automation, mistrust of AI technology, cyber vulnerability, and lack of understanding field of AI.

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Integer single-error-correcting codes as an alternative to the internet checksum

Integer single-error-correcting codes as an alternative to the internet checksum

Aleksandar Radonjić, Igor Ristić, Ivan Šćepanović

Статья научная

The paper considers the possibility of using integer single-error-correcting (SEC) codes instead of the Internet checksum (IC). It is shown that such a replacement can be easily carried out, since the integer SEC codes are a generalization of the IC.

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Journalism as a Profession or Social Phenomenon

Journalism as a Profession or Social Phenomenon

Vojinović M., Davidov T.

Статья научная

Journalism, as a profession and a social phenomenon, occupies an important place in the modern world. Although it exists today in many forms, the roots of journalism go back far into the past, and its formation is closely related to the development of the press and communication tools. The history of the profession of journalism begins in ancient civilizations, but the real development is recorded after the invention of Gutenberg's press in the 15th century. That invention enabled the mass printing of newspapers and books, which significantly accelerated the flow of information and enabled the development of public opinion. This paper will discuss following topics: definition of journalism, digital journalistic pyramid, traditional journalistic pyramid, ethical codes, digital era.

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Journalism in the Transition from the Old to the New Age

Journalism in the Transition from the Old to the New Age

Maja Vojinović, Dragić Rabrenović

Статья научная

Stories in magazines, articles in newspapers, television news, radio broadcasts, multimedia content, Internet platforms are types of media and therefore is the statement "the media is all around us". Because of this, many people often take media for granted and do not actively think about the information they read, see or hear. Also, there are many prejudices about journalism, journalists and editors, and they are the ones who collect, select, process and shape, and ultimately publish information through the media. This paper will explore the history of journalism, its basic definitions, journalistic codes and genres, as well as its function in contemporary society, with a particular focus on the development of online journalism.

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Media and Visual Culture through the Paradigms of Modernism(s): from Modernism through Postmodernism to Post-postmodernism and Hypermodernism

Media and Visual Culture through the Paradigms of Modernism(s): from Modernism through Postmodernism to Post-postmodernism and Hypermodernism

Darko Baštovanović, Branka Bešević Gajić, Stevan Lutovac

Статья научная

Departing from the premise that postmodernism does not disappear in the course of the historical demise of cultural–epistemological paradigms but is instead transversally incorporated into a new metanarrative of techno-aesthetic hypermodernity, this paper reconfigures the categorical foundations for the analysis of visual and media culture within the context of the post-postmodern transition. Its central thesis does not imply either a regressive reaffirmation of modernist formalism or a normative repair of postmodern fragmentation, but rather the articulation of an epistemologically expanded field within which postmodern poetics—including the simulacral, intertextual, pastiche-based, spectacular, and rhizomatic—are refunctionalized as the techno-ontological infrastructure of a new visual regime. Relying methodologically on heterogeneous yet compatible conceptual modules (assemblage / visual code / cyberspace / algorithmic affectivity), the authors approach media culture not as a phenomenological epiphenomenon, but as an apparatus-based formation of subjectivity in which the aesthetic, the political, and the technological are not separated, but operationalized through modes of digitally mediated (self-)representation. Within this discursive framework, the postmodern no longer exists as a historically “past” concept, but as a semiotic code undergoing algorithmic mutation—reconfigured within a hypermodern environment in which visuality has become the primary mode of affective and cognitive articulation of reality.

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Nanoinformatics, computer applications for nanomedicine

Nanoinformatics, computer applications for nanomedicine

Aleksandar Đorđević

Статья научная

Nanoinformatics emerged in the early 21st century as a response to the need for computer applications at the nano level. While nanomaterials offer the potential for developing new devices in various industrial and scientific fields, they also provide revolutionary perspectives in disease prevention, diagnosis, and treatment in humans. This review paper analyzes different aspects of nanoinformatics with a special focus on nanomedicine. Another important aspect is the use of informatics in further advancing the biological and clinical applications of basic research in nanoscience and nanotechnology. Nanoinformatics can accelerate the development of the emerging field of nanomedicine, similar to what happened with the Human Genome and other -omics projects, through the exchange of modeling and simulation methods and tools, linking toxicity information with clinical and personal databases, or developing new approaches for scientific studies.

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Ontogenesis of clear image: contemporary television and film programming on radio television of Serbia in the digital age from an editorial perspective

Ontogenesis of clear image: contemporary television and film programming on radio television of Serbia in the digital age from an editorial perspective

Branka Besevic Gajic, Stevan Lutovac

Статья научная

This paper examines the transformation of television production, specifically focusing on film programming within the digital environment from an editorial perspective at Radio Television of Serbia (RTS). The study delves into the transition from traditional analog broadcasting, where a single film was aired once a week, often a western, to the complexities of modern digital television production, which incorporates advanced organizational and technical skills, as well as the integration of contemporary technologies in program realization.The research highlights the increasing importance of editorial work in creating diverse and engaging content that caters to various demographic groups, with a special focus on the responsibilities of editors in shaping program quality and audience engagement. As television production has evolved into a leading creative sector, it now encompasses a wide range of genres, multimedia content, and interactive media, reflecting significant changes in both cultural and organizational strategies within the media landscape.The paper also explores the impact of globalization, technological advancements, and changing cultural policies on the development of national public service broadcasters like RTS. It discusses how these institutions have adapted to the challenges posed by a rapidly changing media environment, such as the increasing demand for efficiency, the expansion of content, and the inclusion of marginalized social groups in the programming.Through the examination of editorial practices in contemporary film programming, this work aims to offer insights into the evolving role of editorial decisions in shaping television content, as well as their contribution to the broader cultural and educational objectives of public broadcasting in the digital age.Top of Form

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Opportunities and challenges of artificial intelligence application in investment arbitration

Opportunities and challenges of artificial intelligence application in investment arbitration

Milica Njegovan, Snežana Prelević Plavšić

Статья научная

Artificial intelligence (AI) is increasingly advancing, developing, and finding applications in various aspects of life and work. Some of the most significant social areas, such as law and dispute resolution, have not remained immune to the influence of AI. In this sense, both the positive aspects, useful elements, as well as the potential dangers and risks that this technology brings, are being increasingly considered. Arbitration, as a contractual and voluntary method of dispute resolution, presents fertile ground for the application of various technological solutions to accelerate and ease the process. Investment arbitration, which deals with resolving disputes between a host state and a foreign investor, has its specificities that need to be addressed in the context of AI application. Therefore, this paper provides a review of the benefits of AI in arbitration, analyzes its shortcomings and risks, offers an overview of certain smart tools available, and presents a general view on the ethical and legal regulation of AI application in arbitration. The conclusion of the paper is that the possibilites for further development and refinement of AI technology for use in arbitration are numerous, but should be approached cautiously. It will be necessary to devise an optimal, flexible regulation to standardize the rudimentary rules of AI application in order to meet the basic requirement: benefit for humanity and society, while respecting the specific values and principles on which investment arbitration is based.

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Rapid Urbanization and the Nigerian Landscape: the Gains, the Manaces and Strategies for Future Success

Rapid Urbanization and the Nigerian Landscape: the Gains, the Manaces and Strategies for Future Success

Oluranti Mobolaji. Oladunmoye

Статья научная

The environment is the fiber and bedrock upon which Urbanization thrives. In modifying the environment to accommodate urbanization, care must be taken to avoid any form of exploitation, degradation, abuse, and misuse. But this has not been the case in Nigeria, urbanization has occurred rapidly through unsustainable activities and lifestyles that deplete the environment, and the lives of the very inhabitants it should so dutifully protect. This paper analyzes how Nigeria's rapid urban growth is affecting landscape design and sustainability, and strategies for combating the negative effects of urbanization on the landscape are proposed.

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Rapid urbanization and the Nigerian landscape: the gains, the menaces, and strategies for future success

Rapid urbanization and the Nigerian landscape: the gains, the menaces, and strategies for future success

Oluranti Oladunmoye

Статья научная

The environment is the fiber and bedrock upon which Urbanization thrives. In modifying the environment to accommodate urbanization, care must be taken to avoid any form of exploitation, degradation, abuse, and misuse. But this has not been the case in Nigeria, urbanization has occurred rapidly through unsustainable activities and lifestyles that deplete the environment, and the lives of the very inhabitants it should so dutifully protect. This paper analyzes how Nigeria’s rapid urban growth is affecting landscape design and sustainability, and strategies for combating the negative effects of urbanization on the landscape are proposed.

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Reshaping the future of work: navigating the impacts of lifelong learning and digital competences in the era of 5.0 industry

Reshaping the future of work: navigating the impacts of lifelong learning and digital competences in the era of 5.0 industry

Ana Nešić Tomašević

Статья научная

Technological advancements and changes in the labor market require workers to continuously enhance their skills. Lifelong learning becomes a necessity in reality, and proposals in developed countries for returning to college after graduation open up new opportunities for acquiring new knowledge. Digital literacy, communication skills with both humans and robots, and understanding complex problems may become key skills for the 21st century. Jobs in the fields of medicine and technological innovation are expected to be in high demand. Furthermore, the digitization of society requires an increase in digital competences. These competences encompass not only computer literacy but also readiness for collaboration, quick problem-solving, and understanding of social relationships in a digital context. The paper “Lifelong Learning and Digital Competences in the Era of Industry 5.0: Keys to Success in the Future of Work” highlights the importance of continuous education and the development of skills necessary in the modern work environment, which is increasingly shifting towards Industry 5.0 and digital transformation.

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Science, ethics and new emerging technologies

Science, ethics and new emerging technologies

Momcilo Bajac, Mirjana Fiser

Статья научная

In this paper, we will examine the relationship between science, ethics, and emerging technologies, with a particular focus on nanoscience and nanotechnology. Our goal is to demonstrate that all sciences, including these most recent ones, originate from philosophy, which has always strived to maintain an integral, holistic approach to reality. In contrast to philosophy, individual sciences gradually lose interest in philosophical views of a higher level of generality and a holistic approach to reality. As a result, sciences often neglect ethics and value judgments that assess the consequences of their activities and outcomes. Nanotechnology, along with other convergent technologies such as biotechnology, information technology, artificial intelligence, and neurotechnology, differs from other technologies in its ability to operate at the atomic and molecular levels. This enables its impact on the natural environment and the human organism to often remain beyond public awareness. Such a situation raises legitimate concerns and calls for addressing the issue of responsibility for the development of these technologies. Strict and organized action by the broadest possible public is needed to ensure the responsible development and application of nanotechnology. In this paper, we will consider potential coalitions for overseeing these technologies, as well as some key questions that must be answered before these technologies "slip" beyond our control. In this context, special attention will be given to promoting a multidisciplinary approach and involving various stakeholders from the fields of science, philosophy, ethics, and representatives of civil society in the decision-making processes related to the development and regulation of nanotechnology.

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Security of the system for electronic learning

Security of the system for electronic learning

Igor Ristić, Aleksandar Radonić

Статья научная

Security is one of great problems in the creation and implementation of e-learning solution. As an end user is not able to see these problems, they are often neglected. As all other applications, e-learning portals are widely distributed and available to a wide audience, which makes them vulnerable in a way. As the concept of Web applications is very spontaneously developed without a detailed plan, and with great effort invested in development of programming languages and interpreters for Web applications, there is a danger from manipulation by malicious users.

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