Successful entrepreneurial activity of women: doubts, barriers and dynamics

The relevance of this study lies in the fact that the contribution of women's entrepreneurship to the economy requires a methodological understanding of the features of its functioning. Objectively, a trend has been recorded - traditional cultural and social norms are gradually changing, especially against the background of their own and large-scale economic sanctions. Methodological approaches, methods and techniques, as well as models and specific tools applicable in a dramatically changing Russian and international business environment need clarification and adequate changes. The author believes that the barriers (financial, informational, market, business relations, educational and professional, cultural and historical) that prevent women from full-fledged independence in business (especially in micro, small, medium) must be overcome. There are social actors (public, non-governmental, private) and management tools can be created to provide women entrepreneurs with sustainable and high-quality access to the resources necessary for the successful development of their business. Is there a formula for success for women's entrepreneurial activity?