Techniques of axiological characteristics decoding and modelling on the polycode text data in tertiary education

The linguodidactic techniques targeted at formation and further development of arts students’ skills in decoding and interpreting linguocultural axiological characteristics are presented. It should later allow them to construct texts rich in axiological meanings. John Bull in English cartoon was chosen as an example to demonstrate the possible steps of analysis. We also give the examples of problem-based tasks and activities and describe the results of the experimental work in universities.