The system of internal marketing of universities: characteristics and analysis
Автор: Vandrikova O.V.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 3 (13), 2016 года.
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In the article the analysis of existing systems intra-organizational marketing of educational institutions of higher education of Krasnodar over the past five years, based on data presented, the conclusions are presented and the features common to state, municipal and private universities.
Internal marketing, marketing characteristics of the market, state and municipal institutions, dynamics, contingent
Короткий адрес: https://sciup.org/170189629
IDR: 170189629
Список литературы The system of internal marketing of universities: characteristics and analysis
- Bogatova E.B. Marketing in the sphere of higher professional education. URL: www.kgau.ru/img/konferenc/2012/e28.doc
- Vandrikova O.V., Ovcharenko N.A. Ways of increasing the effectiveness of the programmes and activities of internal marketing in the marketing activity of modern higher education institutions / O.V. Vandrikova, N.A. Ovcharenko // Economics and entrepreneurship. -2015. - №2(55). - P. 612-616.
- Ladyga A.I., Vandrikova O.V., Theoretical aspects of organization and management of internal marketing, institution of higher education // Economics and entrepreneurship. - 2014. -№7(48). - P. 660-666.
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