Marketing trends in restaurant business

Currently, there are changes in consumer preferences, studying which through marketing tools, you can determine the trends and trends in the development of the restaurant business. The article shows what trends exist in the restaurant market of Almaty and how marketing tools help to make forecasts for further development, find new ideas for developing a concept for your business and determine the direction of the restaurant. The authors conclude that the study of the global restaurant market and its trends, allow to timely develop the new areas that will be relevant in the near future.