«Ульяновская Швейцария» как актуальное направление развития предпринимательства

For Russia, the regional approach to the tourism development is of great importance because of the diversity of its natural and climatic, economic and socio-cultural conditions. The development of regional tourism is hampered primarily by the lack of scientific and methodological development of the theory of tourism sector of the region's economy. Western instruments based on the experience of tourism management in the developed market economy countries with longstanding relationship and traditions are ineffective in the Russian environment. This is due to the fact that tourism has a pronounced territorial connection, which determines the features of planning in the region. The spontaneity of the development of the tourist complex in the structure of the regional economy and the limited potential realization cause for the scientific community the problem of developing a system of measures for the purposeful management of this sector of the region's economy. Presently, tourism has become a powerful planetary socio-economic and political phenomenon, largely influencing the world structure and policies of a number of States and regions. It has become one of the most profitable businesses in the world comparable in terms of investment efficiency with the oil and gas industry and the automotive industry. As a source of foreign exchange earnings international tourism ranks second in the world after merchandise exports. It is also important that tourism supports efforts to protect nature, expands the worldview, and enriches the human mind with experience.