Влияние театров на развитие культурно-познавательного туризма в России

The theatre impact on the cultural tourism development in Russia

The article researches the role of theatres in the development of cultural and educational tourism in Russia. The study analyses the relevance of theatre business and the characteristics of its audience. Innovative approaches to attracting consumers interested in theatres to cultural and educational tourism are considered. The main consumers of the theatre product are people, usually middle-aged and older, with higher education. Despite the development of innovations and the availability of an online product, theatre enthusiasts continue to actively attend performances and premieres, often traveling to other cities in order to attend a production by a certain director or enjoy the performance of a popular artist. Such trips form the basis of theatre tourism, covering such cultural centers as Moscow, St. Petersburg, Nizhny Novgorod, Yekaterinburg and Samara. The practice of organizing and holding theatre festivals, which are a point of attraction for tourists, has become widespread today. It should be noted such festivals as “Cherry Forest”, “Gavroche”. A large number of theatre performances are also held in open areas of cities during holidays and folk festivals. All these events are a kind of anchor for tourists. A new type of activity for theatres has become conducting excursions to the backstage area that allows tourists to look at the underside of their favourite theatres, immerse themselves in everyday rehearsal activities and get acquainted with the work of both actors and stage staff. At the moment, revenues from the creative industry make a significant contribution to the economy of individual regions, which allows us to conclude that the further development of theatre tourism has further prospects for the development and expansion of the audience.