Consumer Trends towards Green and Environmentally Friendly Products: A Study of a Sample of Consumers in the Wilaya of Tissemsilt

This research paper aims to highlight consumer attitudes—comprising cognitive, emotional, and behavioral components—towards green products that align with environmental sustainability. These products are produced with a focus on reducing costs, waste, and emissions, resulting in environmentally and health-safe outputs. In the field study conducted on a sample of consumers in the Wilaya of Tissemsilt, 145 questionnaires were distributed, of which 120 were deemed valid for study and analysis using a purposive, non-random sampling method. Data analysis was carried out using SPSS 25 software. The results indicated that Algerian consumers are willing to purchase and prefer green products over other alternatives, and are also ready to pay a premium for them. The study concluded by recommending the need to raise consumer awareness about the importance of green products by informing them of their environmental characteristics and multiple environmental and health benefits. It also emphasized the necessity for all economic institutions to adopt green marketing philosophies as an essential and inevitable part of their marketing strategies.