COVID-19 and consumer behaviour: a review of recent literature

COVID-19 has impacted all areas of our lives. It has caused an increase in the mortality and morbidity rates of countries around the world, and an increase in domestic violence and mental health issues, among others. It has also made an unprecedented - and likely lasting - impact on the economy, particularly on the behavior of consumers. This article provides an excellent review of recent data, research and literature into how COVID-19 is contributing to changing consumer habits in Russia and around the world. Among others, our research found a profound shift in the buying habits of Russian customers, who not only shopped online at historic levels, but also significantly increased their online purchases of things like food, drinks, cosmetic products, etc. This article is relevant for entrepreneurs, business leaders, policy makers and everyone seeking to understand the changing preferences of consumers.