Impact of digital marketing on customers
Автор: Pavlović Nikola, Savić Marko, Stanković Aleksandar
Журнал: Ekonomski signali @esignali
Статья в выпуске: 2 vol.18, 2023 года.
Бесплатный доступ
Digital marketing is a marketing term for the marketing of products and services using digital technologies. The goal of this research is to explore the magnitude and impact of online marketing on customers, to explore social media methods, and introduce the best way to reach out to customers. The aim is to show if marketing methods used by companies are appealing to customers as well as to find out which marketing strategy is most successful for a target market by organizing a survey that is focused on social media and email marketing, and to predict where the customers want to see business marketing.
Digital marketing, customers, marketing strategy, social media
Короткий адрес: https://sciup.org/170203957
IDR: 170203957 | DOI: 10.5937/ekonsig2302107P
Список литературы Impact of digital marketing on customers
- Chaffey, D., Smith, PR., eMarketing eXcellence: Planning and optimizing your digital marketing - 2013 - books.google.com
- Dašić, D., Vučić, V., Turčinović, Željko, & Tošić, M. (2023). Digital marketing - marketing opportunities and the power of digital consumers. Economics of Agriculture, 70(4), 1187–1199. https://doi.org/10.59267/ekoPolj23041187D
- Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T. (2011). The History of Social Media and Its Impact on Business. Management, 16, 79-91.
- Evans, D., McKee, J., Social media marketing: the next generation of business engagement - 2010 -
- Kingsnorth Simon, Digital Marketing Strategy: An Integrated Approach to Online Marketing 2nd Edition, 2016
- Kotler, P., Kartajaya, H., and Setiawan, I., MARKETING 4.0 Moving from Traditional to Digital , 2017.
- Mandal, P., Understanding Digital Marketing - Theories and Strategies, 2016.
- Mangold, WG., Faulds, DJ., Social media: The new hybrid element of the promotion mix- Business horizons, 2009 - Elsevier
- Parsons, AJ., Zeisser, M., Waitman, R., Organizing for digital marketing, The McKinsey Quarterly, 1996
- Raketić, N. (2022) Transformacija televizije i novinarstva u medijskoj industriji digitalnog doba. (2022). Sports, media and business, 8(1), 171-174. https:// doi.org/10.58984/smb2201171r
- Saura Jose Ramon, Digital Marketing Strategies Based on the EBusiness Model: Literature Review and Future Directions, https://www.igi-global.com/ book/organizationaltransformation-managinginnovation-fourth/202758, 2019
- Vlajković, M, Jean-Vasile, A., Vitković, B. (2023) Digital literacy and types of communication with the public in sports. In: Dašić, D.(ed). SPORTICOPEDIA - SMB, 1(1), 145-156. https://doi.org/10.58984/ smbic2301145v
