Internet prisustvo kompanije kao uslov za uspešno poslovanje
Автор: Srboljub Milosavljević, Sonja Radenković
Журнал: Ekonomski signali @esignali
Статья в выпуске: 2 vol.5, 2010 года.
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Internet marketing je u svetu već postao veoma značajan segment u javnom prisustvu svih velikih, pa i malih pravnih i fizičkih lica. U Srbiji se Internet kao medijum jos uvek često bez razloga potcenjuje, ali je sve veći broj ljudi koji razumeju neophodnost i elektronskog prisustva. Prisustvo firme na Internetu više nije stvar prestiža i želje pojedinca, to je postala neophodna stavka u radu svake kompanije. Ono ima smisla i doneće kompaniji jedino ako je adekvatno osmišljena poslovna i marketing strategija kompanije na Internetu. Ovaj rad daje osnovne smernice neophodne za pojavljivanje i vidljivost savremenog peduzeća u ogromnom virtuelnom prostoru informacija – Cyber space-u.
Internet marketing, Internet prisustvo, Internet biznis plan
Короткий адрес: https://sciup.org/170204258
IDR: 170204258 | УДК: 004.738.5:339; 004.738.5:658.8
Web presence of the company as a condition for successful business
Internet marketing has already become very signifficant segment of the public presence for both big and small comanies, as well as the persons. The Internet as a medium is still underestimated in Serbia for no reason, but there is a growing number of people who understand the necessitz and electronic presence. The online presence of the companies is no longer a matter of prestige and individual desire; it has become a necessary item in each company. It makes sence and will bring the success only if the marketing and business strategy of the Internet is propertly designed for one company. This paper provides a basic quideliness that is necessary for the appearance and visibility of contemporary companies in terms of the vast space of information – the Cyberspace.
Список литературы Internet prisustvo kompanije kao uslov za uspešno poslovanje
- Backović, N., Radenković, S., Đelošević, I., Novičić, M., Elektronsko poslovanje i Internet marketing, Visoka ekonomska škola strukovnih studija Peć u Leposaviću, 2009
- E-trgovina 2010: Konferencija o elektronskom poslovanju i elektronskoj trgovini, Novembar 2010, Online: http://www.etrgovina.org/
- Internet marketing – Wikipedia, Novembar 2010, Online: http://sr.wikipedia.org/sr/Интернет_маркетинг
- Kim M. Bayne, The Internet Marketing Plan: The Complete Guide to Instant Web Presence, 2nd Edition, John Wiley & Sons, February, 2000.
- Marketing nastup na Internetu, Novembar 2010, Online: http://www.pedagog.rs/inm%20marketing%20nastup.php
- Website Trafic Estimates by TraficEstimate.com, November 2010, Online: http://www.trafficestimate.com
