Modern approaches to improving the activities of the Russian basketball club
Автор: Ganeeva L.D.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 6-1 (88), 2022 года.
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At this development stage of the sports industry, Russian basketball clubs are searching for new (non-state) partners. This article describes some approaches to improving the activities of basketball clubs that can be attributed to modern for this industry. Procedures for introducing modern tools are presented in terms of existing basketball clubs. Arithmetic formula for calculating economic efficiency is presented subject to the implementation of an digital project in the marketing activities of a basketball club.
Basketball club, sports industry, marketing, promotion tools
Короткий адрес: https://sciup.org/170195123
IDR: 170195123 | DOI: 10.24412/2411-0450-2022-6-1-79-84
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