Reach and usage of home maintenance mobile applications: a study among homemakers in Chennai

Home Maintenance is a recurring and common work which is carried out in all the homes. There is professional help available to carry out the maintenance work. Cleaning of houses is basically carried out by homemakers and in case of any repair or any specific work like electric, plumbing, and drainage cleaning, homemakers request help from professionals. When a homemaker is not able to accomplish specific work by oneself then one has to depend on the service agency which is available in their city. There are various service agencies which offer services for home maintenance. Finding a professional in the time of 47 p emergency becomes a huge task for homemakers. Development of technology has led to the path to professional search especially in cities where the population is increasing and the need for professionals is also exceeding. Occasionally, it is not easy to find the right personnel which then leads to the dependence on online search engines. When one searches online, the browser redirects the consumer to mobile applications that are available for home maintenance. Individuals download the mobile application that they require according to their needs which will guide them to specific professionals who are experts in certain fields of work. Companies that offer house maintenance services have created their mobile applications through which consumers can reach them easily. The mobile application allows people to order specific services which they are searching for and they can understand the pricing for various services posted on theImobile application. Once the required service is opted, the consumer will receive SMS regarding the service and who will be arriving to execute the service along with the cost of the service that is selected. Home makers can use this facility in maintaining their home which makes their work easy without depending on the other members of the family.

Significance of the study:

Mobile applications have become a part of our daily life requirement. Though smartphone usage has intensified in recent years, the usage of mobile applications is lesser to a degree among women. Most of the mobile applications are used by the younger generation. There are certain mobile applications which are designed for specific works and also for specific users like homemakers. This study is conducted to find out the reach and usage of home maintenance mobile applications by homemakers. Most of the homemakers are still not knowledgeable of technology developed facilities which are available in the hand. The study also finds which service provider mobile applications are used and what type of service they opt for. They have less awareness and knowledge to use mobile application facilities. This study will help to know about the reach and usage of home maintenance mobile applications among homemakers.

Objective of study:

• •      The study is conducted to identify the reach and usage of home maintenance

applications among homemakers.

• •      To distinguish the usage of various home maintenance applications such as urban

company, Asian paints, House joy, Home Triangle

• •      To distinguish the knowledge of using home maintenance application to book

maintenance service through smart phone