Reach and usage of home maintenance mobile applications: a study among homemakers in Chennai

Home maintenance is a major chore of every homemaker to make the home hygienic and flawless. They discover multiple new ideas and purchase different products to maintain their home. As a part of maintenance they have to clean the house and for other repair works they depend upon the specific work professionals to do the work. They have to find the right technician to do their repair job. Finding the right person becomes the major task for the Homemakers. Today in this technology evolved world there are companies which offer home maintenance services. To call the home maintenance service a mobile application is more than enough to book a right professional to execute the maintenance work. There are mobile applications like Urban clap, which offers home maintenance service in and around Chennai. Home makers can book the professional through the mobile application. In this research we are going to find the outreach and consumption of home maintenance mobile applications among homemakers. The research is conducted in Chennai. Quantitative research method is used and data collection method is used for collecting data from Homemakers. A set of hundred samples is chosen for data collection from Chennai and each homemaker will be asked to fill the questionnaire that consists of thirty five questions constructed with a five point scale questionnaire method. The collected data will be analysed and a report will be prepared to find the outreach and consumption of mobile applications among Homemakers of Chennai.