The use of CGI technologies in international marketing campaigns: current trends and prospects
Автор: Kolesnikova K.M., Omargadzhieva A.G.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 4-2 (110), 2024 года.
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The article examines the use of CGI technologies (Computer-Generated Imagery) in international marketing campaigns as a promising tool to attract attention to the products and services of companies in the global market. The main trends and prospects of using CGI technologies in marketing are analyzed, including the creation of 3D models, animation and visualization of processes, interactive elements and personalization of advertising materials.
Cgi technologies, computer-generated imagery, international marketing, marketing companies, 3d models, animation, visualization of processes, interactive elements, personalization, promotion
Короткий адрес: https://sciup.org/170204587
IDR: 170204587 | DOI: 10.24412/2411-0450-2024-4-2-79-81
Список литературы The use of CGI technologies in international marketing campaigns: current trends and prospects
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