Theoretical and methodological aspects of the study categories “internet marketing”
Автор: Narkulova Sh.sh.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 4-1 (83), 2021 года.
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The article is dedicated to the definition of the substantial aspects of the internet-marketing category in conditions of technological progress. The model of development of this term is demonstrated by taking into account the external factors and time interval.
Internet-marketing, marketing development, marketing mix, new economy
Короткий адрес: https://sciup.org/140259047
IDR: 140259047
Список литературы Theoretical and methodological aspects of the study categories “internet marketing”
- Aleksashina T. V. Social capital in the context of the formation and evaluation of intellectual capital // Bulletin of the Witte Moscow State University. Series 1: Economics and Management. 2014. No. 1 (7). pp. 61-65.
- Dave Chaffey. Internet Marketing Strategy, Implementation and Practice. Third edition published. London, 2006 - 13p
- Weber L. Effective marketing on the Internet. Social networks, blogs, Twitter and other tools of promotion in the Network. Moscow: Mann, Ivanov and Ferber, 2010. - 320 p.
- Kotler F., Bowen D., Makens D. Marketing. Hospitality. Tourism: Textbook, 4th edition.M: Unity-Dana, 2007. - 1071 p.
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