Cena i ostvarivanje dominantnog položaja preduzeća na tržištu

Автор: Jelena Šaranović, Nataša Simić

Статья в выпуске: 2 vol.8, 2013 года.

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Tržište je izuzetno složen i uređen sistem odnosa i ono predstavlja sveukupnost odnosa ponude i tražnje. Istraživanje tržišta je veoma kompleksan i težak zadatak, ali efekti od konkretno dobijenih analiza su izuzetno važni kod donošenja strategijskih odluka. Politika cena je važan deo poslovne politike preduzeća kojom se može uticati na poboljšanje tržišne pozicije. Ovaj rad pružaosnovne smernice u politici cena i predlaže aktivnosti za ostvarivanje dominantnog položaja na tržištu.

Politika cena, tržište

Короткий адрес: https://sciup.org/170204193

IDR: 170204193

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