ЭКОНОМИКА И УПРАВЛЕНИЕ В КРЕАТИВНЫХ ИНДУСТРИЯХ | ECONOMICS AND MANAGEMENT IN CREATIVE INDUSTRIES. Рубрика в журнале - Креативные индустрии | Creative Industries R&D
Статья научная
In view of the initiative to attempt to apply for inclusion in the UNESCO Creative Cities Network in the category of Popular Arts and Crafts, to assist planning and management processes, this study aimed to understand and analyze the potential and challenges for a city within the creative areas of the UNESCO Creative Cities Network: Popular Arts and Crafts, Media Arts, Cinema, Design, Gastronomy, Literature, Music and Architecture. The research methodology was based on surveys conducted as a result of the Municipal Creative Economy Plan of Ouro Preto. The initiatives identified in each district of Ouro Preto were reorganized within the thematic axes of the eight creative areas. Subsequently, one point was assigned to each identified initiative and, through this survey, partnerships were identified. Based on the interviews conducted for the study, weaknesses were identified that point to the challenges that the city must face to stand out on the world stage as a Creative City. The analysis of the data indicated for the highlighting of the axes architecture, gastronomy and popular arts and crafts. The challenges were related to infrastructure, such as transportation and health, and difficulty in promoting, collecting resources and managing tourist activities.
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