E-commerce challenges of old commerce centers: evidence from Azerbaijan
Автор: Dunyamaliyev I.E.
Статья в выпуске: 2, 2024 года.
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E-commerce transformation has become one of the major strategies to protect the existence of businesses in the market. The article investigates the key reasons why old commerce centers are not able to transform into e-commerce and digital platforms. Evidence of research comes from Azerbaijan and the article also suggests the main ways to help sellers to use e-commerce to increase their sales revenue and ensure durability in the market. Since problems arise from both the government and retailers, we have considered them in a systematic manner, and identified the responsibilities of government and retailers in addressing emerging issues.
Commerce, e-commerce, e-commerce transformation, digital transformation, challenges in e-commerce, azerbaijan, commerce centers
Короткий адрес: https://sciup.org/148328743
IDR: 148328743 | DOI: 10.18101/2304-4446-2024-2-66-73
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