Influencing sources of audience to multiplex cinema with special reference to Coimbatore city

As the birth of multiplex cinema happened in metropolitan cities and slowly spread it across tier 1 and tier 2 cities with facilities of international standards. Coimbatore city got the privilege of multiplex cinema a decade before and this study attempts to know the audience mentality and the sources influences towards the multiplex cinema. The study used is descriptive, explorative study with convenient sampling-mall intercept method to collect the data and the total sample is 827. It concludes from the audience opinion that, the movie factors and its technicality inspires them at the most. The individual factors such as age, gender least influences and remaining factors stands in middle. So it out breaks the mythology, that income and legacy of people decides the destiny of multiplex cinema. But actually it’s not, the admiration and passion drives people towards multiplex cinema.