Статьи журнала - International Journal of Management Trends: Key Concepts and Research
Все статьи: 19
Big data and artificial intelligence
Статья научная
The Big Data embodies a technology that permits the storage, processing, and management of broad and complex data sets in which traditional data processing applications are not applicable. These sets of data are usually characterized by a substantial volume of information that they carry, variety, versatility in terms of the format in which they are written, as well as a high-speed ingress which is often greater than the speed of processing. A particular challenge is the data which are coming from the Internet of Things (IoT) “world” that is constantly expanding and which already consists of several billion devices that can measure various parameters in the environment, communicate, process and transmit information. The data streams emanating from these devices are changing traditional approaches to data management and contribute to the emergence of the Big Data paradigm. This paper discusses the characteristics of the IoT infrastructure in terms of vast scale sensor applications and a possibility of connectivity of sensor networks, as well as various techniques of collection, storage, archiving and processing of the data on the cloud.
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Статья научная
The analysis of messages in marketing plays a critical role in comprehending and optimizing marketing strategies. Examining the content of messages utilized in marketing campaigns allows for a deeper understanding of how companies engage their target audience and shape their decision-making processes and behaviors. This research paper aims to investigate the significance of content analysis in marketing, its application in competitor analysis, and its potential for enhancing marketing strategies based on insights gleaned from competitor messages.
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Control as an important factor in resolving crisis situations in the organization
Статья научная
A crisis situation is difficult to recognize and even more difficult to predict completely. The de facto is that it is somehow always present in some segments, and that it leaves different consequences on the business organization, especially if its importance is recognized or predicted late. Crisis indicators can only be identified by persons trained to recognize its symptoms and manifestations in a business organization. We live in a turbulent time, caused by various crisis factors, which shake all segments of society. Society and organizations face uncertainty and risks, to which they should be able to respond quickly and efficiently, through sufficient information, which is complete and final. It is necessary to understand how the escalating crisis process intertwines with political and social reasoning processes, through the necessary control function, which holds the key to success in overcoming crisis processes.
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Статья научная
Based on the review of previous research procedures, can be seen that entrepreneurial leadership represents a complementary aspect of leadership and entrepreneurship, and as such constitutes one of the main factors in the development of small and medium-sized enterprises. In order to connect leadership and entrepreneurship more closely, a comprehensive review of the relevant literature on entrepreneurial leadership, classified through the periods in which it was defined, will be carried out. Through an in-depth perspective, models of leadership evolution through the aspect of entrepreneurship with clear practical implications will be presented. This type of analysis will create a new framework for the development of key competencies that surround entrepreneurial leadership and, on whose influence, organizational growth and development directly depends. This set of competencies is especially important, due to the circumstances that arose after the COVID-19 pandemic, and this means finding a leadership model that will enable organizations to absorb the negative effects of business in the macro environment and lead in the direction of optimal market sustainability. Also, by expanding existing theoretical knowledge about leadership and entrepreneurship, authors strive to provide a new perspective on modern management in turbulent times.
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Digital transformation as a chance for small business development
Статья научная
Human civilization has entered a completely new era in which the digital, virtual, innovative and imaginary becomes the main driver of national and economic development. Digital transformation has become the “conditio sine qua non” of modern organizations. The issue of digital transformation of business has become the subject of interest of theoreticians and practitioners, but only in the last few years. That is why its ultimate goal is to create added business value. The use and introduction of a large number of digital technologies in a small business by itself will not provide the expected benefits in the process of innovation itself. The highlighted importance of digital transformation refers to user experience, operational processes, business models, employee experience and digital platforms, as well as to the key domains of small business operations that digitalization is changing. The task of the work indicates the impact that digital transformation in the business process has on a small entrepreneurial venture. Bearing this in mind, the goal itself is focused on the possible directions of digital transformation of business in conditions of strong penetration of digital technologies and strong impact on small business.
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Статья научная
Green entrepreneurship has been around for many years, however the emergence of the need for green initiatives is now more than ever. It is crucial to start these initiatives from very young age. In this article, an Erasmus+ project that was realized in Izmir city of Turkiye was taken for analysis. Throughout this analysis, a closer look to green entrepreneurship concepts such as greenwashing and green marketing was examined. The goal was to understand the effectiveness and the sustainability of the project throughout conducted workshops and focus groups. The results showed that there is a demand and a need for such projects that are in line with EU European Green Deal. Not only high schools but also other educational institutes should work towards educating tomorrow’s entrepreneurs to nurture green entrepreneurship.
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From rover to nowhere: a case study of a management fad
Статья научная
On the ground of the Rover case, the authors were observed criticism of learning organization from the perspective of postmodernism and from the perspective of critical realism, excluding the perspective of positivism as disadvantageous. Postmodernists perspective is twofold, either an ideal that is close to a dream or a nightmare for its members. Learning organization is a postmodern approach to work that requires a paradigm change in the organization, but all postmodernist theses based on the paradigm change are problematic. From the perspective of critical realism, learning organization has failed to meet three objectives which are essential for any well-founded theory: a clear definition, practical operational advice for managers, and tools and instruments for measuring. The concept of learning organization ignores the fact that management rewards those who contribute to the success and punishes those who make the damage, the terms measurable purely in a financial form. The political question in business organizations is related to the fundamental question: for whose interest does the business organization exist, whether the interest of workers or the interest of capital? The legitimacy of managerial authority is a function of maximizing efficiency and effectiveness in the interests of capital. In a contemporary social context where capital dominates, the concept of a learning organization is naively apolitical. Therefore, the authors concluded that simplified recipes, as learning organization, are simply not relevant for modern organizations and they warn about useless journals that continue to promote the learning organization model.
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Gender – responsive budgeting in Serbia
Статья научная
The budget is the basic document for financing state functions in every modern state. It is a financial instrument that raises funds through the mechanism of public revenues and systematically spends them to finance public expenditures. The budget is a one-year law that envisages, approves, and allocates all state revenues and expenditures during one budget year. Despite the existence of gender-neutral laws and regulations around the world, people are treated daily on the basis of their gender, and not on the basis of individual needs. It cannot be allowed to depend on one's good will whether the services provided by the public sector, or any other legal entity will be adapted to the needs of both women and men. Gender equality is a challenge, and the introduction of the principle of gender equality and its budgeting is an even greater challenge. Gender-responsive budgeting is an innovation in public finances that broadens the needs of society.
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Impact of information on food packaging on consumer behaviour: trends for 2023
Статья научная
Lack of trust is one of the most important consequences of the influence of digital media on consumer. The ease of publishing content without any verification has led to a significant drop in the degree of trust in published information. The proliferation of brands and new products and their need to impose themselves, often with inaccurate information, has accelerated the erosion of consumer trust in „branded” messages. The aim of this study is to explore the levels of consumer confidence in information on the packaging, provided by food manufacturers; and to understand the trends in consumer behaviour based on their relation to provided information.
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Influence of flair factors on compensation – balancing contributions and pay equity
Статья научная
The utmost priority of every organization in today’s competitive environment is to attract and retain top talents. The aim of this paper is to emphasize the importance of “flair factors” those greatly valued personal qualities that enable an organization to accomplish its mission. The paper links insights about flair factors, as critical elements of organizational success, with the development of a compensation philosophy that can help organizations to recruit, attract, and retain top talented employees. Moreover, nine often-repeated errors made in developing and administering an effective compensation system are outlined. Finally, the paper benefits to both scholars and practitioners by suggesting how to solve the problem of identifying and hiring the right people for successful performance in organizations.
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Статья научная
Topics related to the media, journalism, the transformation of journalism, the transition from traditional to new media, inevitably lead us to the analysis of the current media situation. The issue of tabloids and tabloidization is essential for understanding the reconstruction of new media. It is a fact that tabloids do not respect the principles of journalistic code and ethics, that tabloid content is in opposition to quality, investigative, analytical journalism, but they still lead us to think about the causes of such phenomena. In this paper, we will deal with the topic of journalism, journalistic code, ethical dilemmas, tabloids and tabloidization.
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Online-ignited crises and post-crisis image restoration: example of Flight 3411 incident
Статья научная
The aim of this paper is to examine the flow and evolution of the communication crises in a digital space, how different crisis response approaches contributed to the escalation and suppression of the crisis, and how communicating of post-crisis organizational and policy changes contributed to the image restoration. The crisis evolution and flow have been investigated through the document analysis, based on the publicly available sources related to the exemplary critical situation – Flight 3411 incident. The textual analysis, which is the prevalent and primary method of analysis in image repair and image restoration studies, has been used to analyze both crisis and post-crisis situation. Reactive approach to communication contribute to the quick evolution of the crisis. Denial responses in the early crisis stage contribute to spreading out the crisis. Changing communication approach from reactive to proactive and from denial to rebuilding (Coombs, 2007) may contribute to the crisis suppression and risk mitigation. Consistent communicating of the policy changes in the aftermath of the crisis may contribute to rebuilding the organizational image. This paper is among the rare contributions analyzing mechanisms of the crisis evolution, including transformation of a paracrisis into crisis. Moreover, it depicts the role of post-crisis communications in the organizational image restoration in the digital era. The paper provides an overview how changes of the communications approach affect the flow of the crisis and offers conclusions useful both for theoretical and practical considerations of the paracrises, crisis communications and post-crisis communications.
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Recruitment and selection process of personnel in the it sector in the territory of Vojvodina
Статья научная
The recruitment and selection process in HR management, involving various methods, is crucial for attracting top talents. Understanding the key steps in the selection process can assist human resource managers in navigating the entire employment lifecycle and achieving optimal results. This paper focuses on the importance of recruiting and selecting candidates, as companies that take their hiring process seriously have a higher chance of finding and retaining top talents, helping them stay ahead of the competition and achieve their goals. The study analyzes the recruitment and selection process of candidates in the IT sector, specifically in the Vojvodina region. The research involved 180 participants from various IT companies in Vojvodina, revealing differences in the recruitment and selection processes for IT positions compared to other roles.
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Role of innovation in entrepreneurship development
Статья научная
The strength of researchers and entrepreneurs is needed in order to overcome technological problems and to develop products with a great competitive advantage. This would achieve international market success. Success is achieved by the support of scientists and research institutions due to the nature of people and their efforts, not because of the innovation policy itself. The assumption is that companies should use external and internal ideas, as internal and external channels, to improve innovation and market potential. Companies promote their own innovative activities by establishing a new business model. Companies cooperate with other participants on the market, exchange ideas and satisfy the needs of consumers in a better way. Companies have to work a lot on improving internal structures of knowledge and technology, i.e., on improving their innovative capacity. By establishing an appropriate knowledge base and considering innovative possibilities, they can intensively deal with connecting to external sources of knowledge and technologies. By combining internal and external sources, they create new value and thus improve their own innovation culture.
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Статья научная
The media play a huge role in people's lives because they inform people about the happenings in the world. Sometimes one has to wonder how accurate that information really is and what role ethics play in the Universe. The media's ethics refers to moral principles and values that journalists and media houses should respect, including truthfulness, objectivity, precision, respect for privacy, etc. Fake news is a problem that occurs when the media presents incorrect or misleading information, if someone is malicious or wants to manipulate public opinion, they can easily exploit these falsehoods. That is why ethics in the media is very important in order to prevent the spread of fake news and preserve the integrity of journalism. One of the important issues related to ethics in the media is the question of the source of information, journalists should check their sources to make sure that the information they convey to the public is really true. Sometimes, journalists may be under pressure to publish information that is not fully verified in order to be first with the news or to please their editors and media houses.
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The role and significance of business strategy in creating business incubators
Статья научная
The sector of small and medium-sized enterprises represents the most vital and economically efficient part of the economy and plays an increasingly important role in the implementation of structural reforms, especially in the function of creating new jobs and stimulating the growth of the overall economy. In recent decades, business incubators have been established as new models for developing small and medium-sized enterprises in developed countries, including ours. This paper aims to indicate the role and importance of business strategy in the creation of business incubators.
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The significance of innovation as a developmental element of an organization – research results
Статья научная
This paper explores innovation as a developmental element of an organization by examining various types of innovations and defining the concepts of innovation and innovativeness. The study also focuses on the role and significance of innovations in organizations, both in general business operations and specifically in the context of business in Serbia. Therefore, the paper clarifies the role and significance of innovations through macro and micro events. However, the paper is not solely confined to the framework of innovations. It also illustrates, using the example of digitalization as a means of establishing innovations, how these innovations specifically impact the operations of companies. A special section of the paper is dedicated to generating primary data. Through a questionnairebased survey, quantitative research confirms the theoretical assumptions. The significance of innovation, specifically digitalization, as a developmental element of an organization is demonstrated through the example of the company "KOŠ". The research results indicate that by assessing the innovative capacity of a company, it is possible to provide a comprehensive overview of the current state of the company and potential avenues for improvement.
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Статья научная
Crisis are integral development components of all organizations which are functioning within a discontinuous environment. That is why management in organizations must become aware of the need for implementing the function of crisis management. Crisis management within organizations can be divided into two separate categories: active and reactive crisis management, depending on the specific crisis development phase. Crisis management existence will simplify the process of managerial decision-making in a crisis. It will also facilitate the prevention and recovery of crises. This paper explains the notion of crisis and its development phases, and indicates the need for crisis management within contemporary organizations. It analyses the problems of managerial decision-making during crisis periods from a certain point of view and it emphasises one approach to managerial decision-making.
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Статья научная
This paper focuses on the human resource management function and employee training, representing the organization's strategic effort to enhance employees' performance in their workplace. The emphasis is particularly on research regarding training and development in the company "Gorenje LLC Belgrade." Traditionally, employee training has been seen as a tool to teach employees specific skills and behaviors necessary for performing the job at a standard level of performance. However, in modern organizations, the focus of training is shifting towards aligning it with business needs and using it as a tool for knowledge creation and sharing. Employee development has become an increasingly significant activity within the human resource management function due to the globalization of the world economy, the growing need for leadership, the increasing importance of knowledge, the need to attract talented individuals, a stronger focus on quality, and rapid changes. Effective training must have clearly defined objectives, align with identified needs, be planned, and ensure the application of learning experiences. The ideal situation is when training meets both the organization's needs and the individual needs of employees. The goal of training is to eliminate any performance deficits on the employees' side in a short period.
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