Market of educational services in conditions of globalization

Since the late 40s of the 20th century, education has become a business of international scope [1]. The expansion of trade and investment in the global economy since the 1980s has been accompanied by an associated growth in the international trade in education services, particularly higher education [2].

The paper [3] studied the definition of "educational services". In this paper, I would like to acquaint the reader with the result of a General analysis of the market of educational services.

One of the main development trends of the worldwide educational services market is globalization, which is the main force changing the world today. For example, the paper [4] addresses the growing demand for access to higher education and the conditions under which this is leading to a worldwide market. The supply of transnational education and the export of educational services play an increasingly important role in fulfilling this demand. The globalization process covers all national education systems. Higher education is undergoing a serious transformation under the direct and indirect influence of global trends [5].

Higher education institutions exist in a complex and changing environment with an increasing need for fast and effective strategic responses to external pressures [6]. Forces of demand and supply are changing the dynamics of the higher education market [7]. Transformation of institutions of higher learning into competitive enterprise is underway.

The global educational services market is a combination both of educational services consumed abroad by citizens of different countries, and of educational services provided by foreign institutions in domestic markets.

Methods

The study was carried out in Pedagogical University of Cracow in 2016-2018.

The aim of the study is to analyze the global market of educational services. The object of the research is educational services. The subject of the research is the market of educational services.

The following research methods were used in the work:

• -    the study of scientific-methodological literature and normative legal acts;

• -    content analysis of scientific sources;

• -    monitoring of publications;

• -    mathematical processing and tabular representation of literary data.

And, at last, I have made the conclusion.