International student exchange management as factor of educational services development

Since the beginning of XXI century higher education internationalization trend has been intensifying around the world. The goal of the research is to study managing international education characteristics to promote educational services export. Levels of interconnection and interdependence between economic agents around the world are increasing; transnational forms of economic activity, information and communication technologies are developing. The market for higher education is developing intensively as educational services of the highest international level demand is increasing. The research goal is to analyze the main economic tendencies in modern students' exchange programmes. The problems discussed are the need to increase educational services export by promoting it using various student exchange models, study of managing international education characteristics to promote educational services export and its development. For this purpose the methodology consisting of modeling educational policy processes and analyzing the results is used. The results of the study show that higher education takes on international socio-economic features, which are to be seen as an attractive investment target. Modern higher education is developing in the conditions of open access and mutual influence of conditions in different countries, depending on the basis of economic, political and cultural relations. The growing interest in education abroad leads to existing paradigm of educational services management review thus updating this study's topic. In the conclusion we highlight that integrative processes in internationalization of education management can significantly enrich practical application in this sphere. Recommendations in this study can be used to increase educational services export and import.