Modern trends of online consumer behavior: comparative analysis of Russian and Chinese national characteristics

Автор: Yang Jie

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 3 (55), 2021 года.

Бесплатный доступ

With the establishment of a comprehensive strategic partnership of cooperation between Russia and China, How to actively seize opportunities and respond to challenges has become a new issue facing e-commerce companies in both countries. This article focuses on the research and analysis of the consumption and behavior of Russia and China, which is of great significance to the development of Russia and China's online consumer market by companies between the two countries.

Online consumption, online consumption behavior, behavioral characteristics, russian and chinese customers

Короткий адрес: https://sciup.org/140288479

IDR: 140288479

Список литературы Modern trends of online consumer behavior: comparative analysis of Russian and Chinese national characteristics

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  • East-west digital news, International E-commerce report,2018
  • Yandex.Market and GfK company, Development of online trading in Russia, 2019.
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