Organizing and improving company marketing activities using social media
Автор: Buryak N.Yu.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономические науки
Статья в выпуске: 3-1 (54), 2021 года.
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The author considers various aspects of the advertising activities of the company as a whole. Various ways of organizing and improving the marketing activities of the company in particular are presented. The components of the concept of marketing activities are defined. In addition to that the article focuses on the importance of using social media for successful organization and improvement of marketing activities, analyzes current research into the activity of users in social networks, highlights the main ways of promotion of social networks.
Marketing, marketing strategy, social networks, marketing process, target audience, advertising campaign
Короткий адрес: https://sciup.org/170188560
IDR: 170188560 | DOI: 10.24412/2500-1000-2021-3-1-34-36
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