The Environmental System Supporting Green Marketing in Algeria

International pressures on governments regarding environmental issues have sig-nificantly increased, resulting in countries moving towards establishing laws to regulate the rela-tionship between humans and the environment. Algerian companies and business organizations have begun rethinking their environmental awareness and how to market their products, while the government focuses on sustainable development. This has driven companies to adopt marketing strategies that take environmental factors into account. Thus, the concept of "green marketing" emerged, reflecting social and ethical responsibility in marketing. With the growing global interest in protecting consumer rights and the rise of environmental movements, companies have started launching environmentally friendly products and ensuring their projects are environmentally sus-tainable, while considering economic efficiency and social justice. This is the goal of environmental policies in Algeria.