Tourism development in Kemerovo region

Experts recognize that today tourism is one of the leading ing and the most dynamic sectors of the global economy, with the rapid pace of growth it recognized as an economic phenomenon of the century and in the next few years will be the most important taneous sector. Tourism plays a significant role in the economy, as it participates in the formation of the gross domestic product, the creation of additional jobs and providing employment, activation of the foreign trade balance. Walking turn out an enormous effect on such key economic sectors as transport and communications, construction, agriculture, consumer goods, and the other Gia, ie It acts a catalyst for socio-economic development. AT turn, the various factors affect the development of tourism: demographic, natural-geographic, socio-economic, historical, religious and Therefore policy and legal. The role of tourism as a source of foreign exchange earnings, expansion international contacts, employment is constantly growing population.

Subject of this study is relevant, since the flow of tourists in our the country and abroad is growing every year in large quantities.

The object of study: the tourist industry of the Kemerovo region

Subject of study: the processes affecting the development of regional tourism.

Methods: the study of statistics, regulations, and articles in the periodic press on this topic, analysis of documents

Objective: Kemerovo region on the example of tourist services market research sports and tourist complex "Sheregesh", its development, operation and concentration kurentnosposobnosti

Tasks:

• 1)    To analyze the state of turisticheckogo market in Kemerovo region

• 2)    Identify problems turisticheckogo market in Kemerovo region

• 3)    To study the tourism development strategy in the Kemerovo region

• 4)    To systematize the theoretical knowledge of the geographical position and

climate matic conditions Mountain Shoria

• 5)    Analyze the competitiveness of sports and tourism comcomplex "Sheregesh" international ski resort "Zermatt" and allskim ski resort "Elbrus"

The problems of the tourism market in the Kemerovo region.

• 60 % of the territory of the Kemerovo region suitable for the development of tourism, be it snowmobile, hiking or otherwise. Multigrade development is possible everywhere, as historical values in the Kuzbass more than enough. The successful development of such Coy area tourist industry need to solve many problems.

Among the most pressing problems should note the following:

• 1)    The high level of pollution This is indicated by the data of the Kemerovo Center for Hydrometeorology and monitors ring the environment [7] air pollution.

• 2)    Poor infrastructure

• 3)    Weak information base

• 4)    The lack of a basis for investment projects

Speaking about the problems of tourist business in the Kuzbass region, will continue to analyze the survey data, which provided the Kuzbass Chamber of Commerce. How 70% of respondents have noticed, in the market of tourism proposals to relax the students and pensioners is not enough. In addition, survey participants noted that in the tour-ristskoy industry need to be addressed such issues as unmet demand oil cial children's activities (30% of respondents), outdated legal framework in the tourism sector (30% of respondents), lack of protection of the rights of tourists in the event of improper present provision of tourist services (27%) and other (old and dusty infrastructure structure, the lack of a common information base on the tourist ticket, insufficient tion number of hotels with a high level of service, high prices for cosurrounding an appropriate service and their quality, low activity prodvizheniyu tourist services in the region, excessive requirements on safety and comfort children of tourism). 80% of respondents reported that problems with transport observicing package tours there. However, 20% of respondents confronted with the following vehicle maintenance problems: the high cost of transportation, outdated transport fleet, the lack of air transport services on longdistance and possible top of the entrance to the tourist route, a low level of service in transport port, a long period of time passengers transfer from one mode of transport to the other at the combined route of movement.

Most often, the respondents were called by the development of tourism activities, Holy associated with increased levels of quality of tourism and related services, with pricing tion of tourist products and promotion of tourist services Kemerovo region. As for me NIJ majority of respondents (83% of respondents) the most effective means advertising of tourist services are television and the Internet.

With a view to the development of tourism in the region turitical agencies are ready to cooperate with the municipalities in the framework of presentations tions of tourist products (77% of respondents), information support of tourism services (73% of respondents), exhibitions (37%), as well as the development of joint processing and realization of important projects in the field of tourism and the organization of conferences (3% of respondents). This travel agencies need the support of the External Rhone municipalities. Tourfirms necessary assistance in promoting turproduk Comrade, including the rganization of exhibitions / fairs (63%), providing in rental of municipal premises on preferential terms (47%), in mation and advice to small businesses (43% of respondents cent), municipal order to provide tourist services (33% ofrespondents), etc. AT staffing for the tourism industry in the opinion of respondents tourragentstvam should cooperate with universities of Kemerovo region following areas: brightness Brand jobs (77% of respondents), the coordination of educational programs for the system of continuous training for the tourism industry (63%), increased shenie qualification of employees of travel agencies (57%), the target company attracting trainees (50% of respondents) and other (practical exercises representatives of tour agencies, the implementation abroad) educational programs. How fromlabeled respondents, Kuzbass Chamber of Commerce may also turn out to show support in the development of tourism in the region, through such activities as: proconduct business meetings between businesses in the tourism sector and local authorities, as well as Study of tourist services market (70% of respondents), the promotion of tourism services (50% of respondents), the organization of interaction with the business community, universities the region (47% of respondents), the organization of conferences (33% of respondents) as the Pre of seminars on the theme "Tourism" (27% of respondents).

In the near future we can will bet Kuzbass coal region of greater or Tourist? In a word, Kuzbass - a vast natural, historical and cultural potential, this is the place great stay and memorable bright impressions, it is an inexhaustible source, relative kryvayuschy rich possibilities of development! No wonder the British saying "East or West - Home is best ", which translated into Russian means" The place like home better".

Used sources:

• 1.    The business magazine "Business Kuzbass. . New Century »- № 11, 2010.

• 2.     http://kemoblast.ru/news/tourism , str.1- Kemerovo region. informational portal of.

• 3.    http: //xn--80aealotwbjpid2k.xn--p1ai/special/gov/results/16241/,str.1

"Экономика и социум" №9(28) 2016