Тренды проектной деятельности в театральной индустрии

In this article the authors consider the trends in the development of the theater industry, namely project activities. Project activity is defined as a segment that allows you to quickly respond to changes in the external environment, timely consider the needs of the audience, and expand opportunities for creative experiments. Based on the analysis of Russian and foreign experience, the top (stage and off-stage) formats of theater projects are characterized. The organizational and managerial approach is described as the most optimal for the implementation of theater projects, which allows to track the way of implementation of the project idea with greater clarity, evaluate the results of the work performed and carry out an objective analysis of its resource component. The author's recommendations on the organization of project activities of theater organizations are presented, in which the main emphasis is placed on taking into account the specifics of the format of the theater project, its conceptual component, the project management system and the most effective promotion channels.