Adoption of e-banking among customers: an empirical analysis

Tremendous progress in mechanization and antagonistic amalgamation of informa-tion communication technology turn out to be the main cause for renovation of customary banking into digital banking. The current growth in the mechanism has created completely renewed system approach and surroundings. With this background, present study throw lights on the socio-economic profile of the customers and to discuss the factors that deter-mining intension to use e-banking services among the public, private and foreign sector banks in the city Coimbatore. Forty two banks were chosen in and around Coimbatore city and as of these banks, four hundred and fifty customers were selected by adoptive purposive sampling method. The present study revealed that the desire or intention to use e-banking services for easy accessibility, speed of services and operational concern.