Assessment of employee loyalty vis-a-vis employee occupational satisfaction

Coimbatore is one of the major hubs for manufacturing water pumps and is known as Pump Manufacturing Hub of Asia and contributes to the Indian economy to a great extent. The presence of numerous manufacturing industries provides immense employment opportunities for the people in the region. However, the employment situation causes varying perceptions on the job satisfaction level of the employees. The question of what prompts the employees to continue to work in the organisation for a number of years is a question that is analysed di-chotomously in this article. Job dissatisfaction or unhappy employee is not the only cause for at-trition. Several others factors contribute to employees’ dissatisfaction as well. A dissatisfied employee is not someone who is committed or loyal to his or her organization. The main focus of this research is to study the Positive influence of employee occupational satisfaction on em-ployee loyalty. The statistical tools used for the present study is Structural Equation Modelling (SEM).