Formation of the hospitality environment on the hotel services regional market considering ethnocultural needs of international visitors
Автор: Pavlenko Irina G., Barashok Irina V., Rudenko Lyudmila L.
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Актуальные вопросы государственного, муниципального и корпоративного управления в сфере услуг
Статья в выпуске: 2 (89), 2020 года.
Бесплатный доступ
Efficient international and intercultural communication to a great extent relies on the ability to welcome representatives of one nation on the territory of another nation with due kindness and respect to their culture which can be simply described as hospitality. Ethnocultural needs are directly linked to the visitors’ expectations and make a tremendous impact on the impression they have from the service as well as on molding an image of the visited country or a specific tourist destination. For instance, developing a special hospitality product corresponding to the ethnocultural needs of the visitors from Japan may help increase the tourist flow from this country and raise it to the level of tourist flows from China and Korea. The article focuses on the study of international visitors’ ethnocultural needs in the hospitality industry and sets the following objectives: studying the ethnocultural needs of the Japanese while analyzing their traditions and communicative behavior; studying and analyzing the basic notions of hospitality; defining the impact factors of ethnocultural peculiarities on the perception of hospitality; developing offers on the improvement of the hospitality product for foreigners; elaborating recommendations on communicative behavior when providing service for international tourists in the hospitality industry.
Hospitality industry, tourist destination, tourist, special hospitality product
Короткий адрес: https://sciup.org/140249841
IDR: 140249841 | DOI: 10.24411/1995-042X-2020-10208
Список литературы Formation of the hospitality environment on the hotel services regional market considering ethnocultural needs of international visitors
- Aigina, E. V. (2016). Consideration of tourists' national and religious characteristics in tourism organization. KazNU Bulletin. Geography series, 1/2(42), 136-142.
- Cherevichko, T. V. (2015). Teoreticheskije osnovy gostepriimstva [Theoretical principles of hospitality]: a monograph. Moscow: FLINTA. (In Russ).
- Chernov, V. A. (2012). Istorija stanovlenija gostinichnogo dela na Vostoke Rossijskoj imperii [History of the hospitality industry formation in the east of the Russian Empire]: a monograph. Khabarovsk: DVGUPS. (In Russ).
- Dukhovnaya, L. L. (2017). Sertifikatsija ob'jektov turistskoj industrii po programme Halal Friendly: sovremennyj aspekt [Certification of the travel and tourism objects in the Halal Friendly program: modern aspect]. Servis v Rossii i za Rubejom [Service in Russia and Abroad], 6(76), 41-53. (In Russ.).
- Ostovskaya, A. A., & Pavlenko, I. G. (2018). Formation of the competitive strategy of development for regional tourist destinations. Financial and Economic Tools Used in the World Hospitality Industry Proceedings of the 5th International Conference on Management and Technology in Knowledge, Service, Tourism and Hospitality, 161-166.
- Pavlenko, I., & Osmanova, E. (2019). Approach to modeling promotion of the destination of the Republic of Crimea on the market of services. Advances in Economics, Business and Management Research, 47, 552-556.
- Pavlenko, I., Polishchuk, E., Pilyavskiy, V., & Ushakov, D. (2018). The Strategy of Thai medical services promotion at Russian markets. Advanced Science Letters, 24(9), 6343-6346.
- Pokrovskij, M. M. (2017). Zapiski Juilija Tsezarja i jego prodolzhatelej o Gall'skoj vojne, o grazhdankoj vojne, ob Aleksandrijskoj vojne, ob Afrikanskoj vojne [Memoirs of Julius Caesar and his successors of Gallic War, Civil War, Alexandria War and African War]: a monograph. Moscow: Jurajt. (In Russ).
- Aigina, E. V., & Yudochkina, Yu. D. (2015). Osobennosti organizatsii prijoma turistov iz Kitaja [Peculiarities of the hospitality management for tourists from China]. Turism i recreatsija: fundamental'nye i prikladnye issledovanija [Tourism and Recreation: Fundamental and Applied Studies]: Proceedings of the 10th International Scientific-Practical Conference. Moscow: Dialog kultur, 178-183. (In Russ.).
- Guzikova, M. O., & Fofanova, P. Yu. (2015). Osnovy teorii mezhkul'turnoj kommunikatsii [Theoretical framework of international communication]: a monograph. Yekaterinburg: Izd-vo Ural'skogo un-ta. (In Russ.).
- Usovskaya, E. A. (2016). Mezhkul'turnaja kompetentnost' i mezhkul'turnyj dialog kak factory vzaimodejstvija v sovremennoj Evrope [Cross-cultural competence and cross-cultural dialogue as the factors of cooperation in modern Europe]. Nauchno-obrazovatel'noje prostranstvo stran SNG: istorija, dostizhenija, potentsial [Scientific and Educational Space of the CIS: History, Achievements, Potential]: The Collection of articles from the Proceedings of the Eurasian Scientific Forum. Part II. Saint-Petersburg: MIEP priMPA EvrAzEs, 304-313. (In Russ.).
- Odarenko, T. E., & Novikova, N. A. (2017). Mezhkul'turnaja kommunikatsija v kontekste predprijatij sfery gostepriimstva Kryma [Cross-cultural communication for the hospitality enterprises in Crimea]. Tavricheskij nauchnyj obozrevatel‘ [Taurida Scientific Observer]. Simferopol: V.I. Vernadsky Crimean Federal University, 6(23), 66-69. (In Russ.).
- Pavlenko, I. G. (2019). Rossijskij rynok gostinichnykh uslug: sostojanije i perspektivy razvitija mezhdunarodnykh i natsional'nykh gostinichnykh tsepej [Russian market of hospitality services: conditions and development prospects for national and international chains]. Servis v Rossii i za rubezhom [Service in Russia and Abroad], 13(2), 44-53. (In Russ.).
- Pavlenko, I. G. (2019). Sistema upravlenija kachestvom gostinichnykh uslug [System of hotel service quality management]. Servis v Rossii i za rubezhom [Service in Russia and Abroad], 13(5), 36-42. (In Russ.).
- Skobeltsyna, A. S., Beljakova, E. S., & Navani, P. (2016). India friendly: novyj etap v razvitiji rossijsko-indijskikh otnoshenij v oblasti turizma I gostepriimstva [India friendly: a new stage in the Russian-Indian relations in tourism and hospitality]. PSE, 3(59), 271-272. (In Russ.).
