Increasing company's level of competitiveness with using reputation management methods

Автор: Razovsky Y.V., Kuliyev R.T.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 3-2 (49), 2019 года.

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The article presents the relevance of methods of reputation management as a means of improving the competitiveness of the organization. Describes the main methods that contribute to the management of reputation and image, including on the Internet, which also increase the competitiveness of the organization and are relevant to the business.

Reputation management, competitiveness, competitive advantage, reputation, image, goodwill

Короткий адрес: https://sciup.org/170189895

IDR: 170189895 | DOI: 10.24411/2411-0450-2019-10441

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