Organizing marketing research and information on internet marketing
Автор: Madieva Zukhra
Журнал: Бюллетень науки и практики @bulletennauki
Рубрика: Экономические науки
Статья в выпуске: 4 т.7, 2021 года.
Бесплатный доступ
The solution of issues related to the digitization of marketing activities in enterprises in the digital economy is in many respects related to the use of Internet marketing. It is important to organize marketing research, collect primary and secondary information, and conduct surveys through Internet marketing to ensure speed and accuracy in marketing decisions. Therefore, the article describes the conduct of Internet surveys, forms of surveys, methods of collecting marketing information. The focus is on methods of collecting primary marketing information.
Internet marketing, questionnaire, internet survey, interviewer, observation, internet provider service, internet audience, marketing research
Короткий адрес: https://sciup.org/14120949
IDR: 14120949 | DOI: 10.33619/2414-2948/65/38
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