Retrospective excursus into hospitality traditions as a means of expanding opportunities for single areas marketing
Автор: Atamanova E.T., Matvienko V.A.
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Маркетинг услуг и территорий
Статья в выпуске: 3 (112), 2024 года.
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This paper is devoted to the consideration of some directions of development of the Russian tourism and hospitality industry in the modern period of quite serious challenges. Nowadays tourism industry seems is a very significant part in socio-economic and political discussion, so the undertaken study is relevant enough. The authors analyze various internal and external aspects affecting the tourism and hospitality industry. Options for improving the attractiveness of internal resources of the impressions industry are proposed to expand the marketing capabilities of single areas, including the use a retrospective into the traditions of hospitality. The authors also consider potential opportunities of the Russian Federation policy in the development of the tourism industry. In addition, the study pays special attention to the analysis of some problems that slow down the development of the tourism and hospitality industry of single areas. In difficult geopolitical conditions, the actualization of retrospective opportunities of single areas is essentially a strategic potential for the development of domestic tourism. Ultimately, the authors state that a retrospective excursus into the traditions of hospitality at the present stage can help to expand marketing opportunities and to improve the efficiency of the economic component of individual regions and will allow, through an appeal to the past, to influence the present in such a way as to promote the preservation of the national identity of single areas, which is an undoubted dominant in the formation and preservation of the self-identity of the nation.
Single areas, traditions of hospitality, retrospective excursus, marketing, historical and cultural heritage sites, domestic tourism
Короткий адрес: https://sciup.org/140307671
IDR: 140307671 | DOI: 10.5281/zenodo.14439592
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