A study on effects of sports sponsorship and promotion of sports events

Sports sponsorships are effectively promoting different sport events by means of financial assistance and giving services and products sports organizations and sports persons. The findings reveal that sports sponsorship is popularizing sport events, increasing connectivity among sponsors and sports persons, increasing attitude of sports persons, attracting audience for sports events, improving awareness of sport events among public, improving viewership of sports events, developing sport personality and encouraging organizers of sport events, Significant difference exits amongst effects of sports sponsorship and profile of sports persons. Effects of sports sponsorship have significant, positive and high relation with promotion of sports events. Hence, sports sponsorship should improve reputation of sponsors and it must increase purchase of tickets for sports events.