The article raises the question of the tourism development possibilities in the conditions of Arctic single-industry towns from the viewpoint of local residents. On the one hand, the tourism sector is a very dynamic and flexible system of various activities, which has a powerful multiplicative effect on the well-being and quality of life of specific territories. On the other hand, single-industry towns as a special type of settlement are generally characterized by a number of features that limit the development of tourism: lack of social infrastructure, dependence on the position of the city-forming enterprise, and low involvement of the local population in the service sector, which has a special local identity. In the conditions of the Arctic territories, additional restrictions arise due to natural and climatic factors and negative demographic trends. At the same time, the so-called “human factor” is of particular importance, reflecting the willingness of local residents to participate in the tourism industry. In order to identify attitudes towards tourism, including ideas about the problems and prospects of its development in the Arctic single-industry towns of Russia, the authors conducted a sociological survey among residents of the Pechenga municipal district in the Murmansk Oblast (n = 456 people) in 2021. The results of the survey revealed the attitude to living in this territory, perceptions of the prospects and barriers to tourism development, readiness to integrate into the tourism industry. Despite the general positive assessment of the tourism development prospects in single-industry towns and interest in the tourism as a whole, the population demonstrates a rather inert life strategy, including low readiness to receive tourism education.

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Attitude of the Population to the Industrial Development of the Territories of Traditional Residence of Indigenous Peoples of the North (On the Materials of Ethnological Expertise in the Sadyn Nasleg of the Republic of Sakha (Yakutia))

Astakhova I.S.

Статья научная

The article examines the attitude of the population of the Sadyn national Evenk nasleg of the Mirninskiy district of the Republic of Sakha (Yakutia) to industrial development. The source for the study was the author’s field material collected as part of the ethnological environmental impact assessment; in particular, a sociological study that included questionnaire survey, expert and group interviews. The results of the study showed that the majority of the population has a negative attitude to the industrial development. Their concerns are related to the deterioration of the environmental situation and the reduction of land suitable for traditional farming and crafts. As a consequence, respondents are confident that the oil and gas exploration project in the territory of the nasleg will either have no effect on their social status and the nature of their work or will worsen their well-being. Positive expectations from the project are primarily related to the organization of new jobs and the improvement of the village. Respondents believe that the compensation of losses provided for by the ethnological expertise should be focused on each resident of the village. First of all, funds should be allocated for the construction of social facilities, training and employment of the youth of the village. Compensation payments should be annual. The research is aimed at solving social issues related to the industrial development of places of traditional residence of indigenous peoples. Recommendations in the search for compromise solutions are given.

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Attracting human resources to arctic enterprises using marketing tools

Pudovkina Sofya O., Kruk Marina N.

Статья научная

In connection with the movement of various types of production in the Arctic region, it becomes necessary to attract human resources to new enterprises. In the article, we analyze the branding system in companies operating in the Arctic region, as one of the most effective areas in marketing activities in the labor market. The study aims at investigating marketing tools that can eliminate the lack of qualified personnel in well-known companies, e.g., Rosatom, Rosneft, PhosAgro, Eurochem, Novatek, Lukoil, Severstal, Gazprom Neft, and Norilsk Nickel. Particular attention is paid to analyzing the branding of organizations, i.e., the main tool for attracting human capital to enterprises. The components of branding are considered, i.e., the brand itself, mission, purpose, and image. A table was compiled illustrating the listed elements for each company. It takes a detailed look at which companies should try to change branding elements to attract more attention from job seekers. The study of the key concepts of branding helped to draw appropriate conclusions about the need to reform marketing tools, which are not developed to one degree or another in the investigated companies.

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