Companies’ branding as a part of internal communications

Автор: Nemtsev I.A., Aleksenko A.A.

Журнал: Форум молодых ученых @forum-nauka

Статья в выпуске: 6-2 (22), 2018 года.

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It is not enough to broadcast them only to the target audience in order to maintain the company's main values; Every employee as a part of a brand must be the bearer of these values himself; the article examines the personnel of companies not from the point of view of the subject of broadcasting the brand values, but as a complete adherent.

Brand, branding, internal communications, company principles and values

Короткий адрес: https://sciup.org/140283607

IDR: 140283607

Список литературы Companies’ branding as a part of internal communications

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