КРЕАТИВНЫЕ КЛАСТЕРЫ, ХАБЫ И УРБАНИСТИКА | CREATIVE CLUSTERS, HUBS AND URBANISM. Рубрика в журнале - Креативные индустрии | Creative Industries R&D

The Inclusion of the Creative Tourism Segment through Placemaking: Analysis of Tourism Activity in Lavras Novas, Brazil

Guimarães I. C. L. F., Knupp M. E. C. G., Mediotte E. J.

Статья

Lavras Novas is a tourist district admired for its architecture, landscapes, and tranquil atmosphere. Creative tourism, characterized by innovation, emerges as a tool to renew tourism activity, promoting tourists participation in the community’s daily life. This research aims to understand how creative tourism, through placemaking, can intensify and diversify tourism in Lavras Novas. The motivation for the study arises from the authors’ curiosity about the dynamics and sustainability of local tourism, seeking to contribute to the understanding of creative tourism. The methodology employed is both qualitative and quantitative, including a semi-structured interview with a strategic actor in the region and the application of questionnaires for data collection. Identified challenges highlight the need for planning and diversification of tourism to preserve local identity and transform public spaces. The study aims to offer new perspectives for tourism in Lavras Novas, promoting sustainable development and community participation.

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