Digital transformation and e-commerce adoption: a comparative analysis with a focus on Azerbaijan

This research paper thoroughly investigates the dynamics of digital transformation and e-commerce on a global scale, with a spotlight on Azerbaijan's unique journey. A key focus is placed on Azerbaijan's regulatory landscape, examining the enactment of progressive policies to foster a secure and robust digital commerce environment. This includes assessing laws and regulations introduced to protect online consumers, facilitate digital payments, and encourage the growth of e-commerce startups. Moreover, the contribution of international organizations, such as the World Bank Group and the Asian Development Bank (ADB), in supporting Azerbaijan's digital economy is critically evaluated. These efforts are positioned within the broader context of enhancing digital infrastructure, improving internet accessibility, and promoting digital literacy, which is pivotal for overcoming existing barriers to e-commerce adoption in the country. The paper culminates in offering strategic recommendations tailored to Azerbaijan's context. It suggests pathways for overcoming persistent challenges in e-commerce adoption, enhancing the digital infrastructure, and leveraging emerging opportunities to drive economic growth and digital inclusivity. The recommendations aim to support policymakers, businesses, and international partners in harnessing the full potential of digital transformation as a catalyst for economic development and competitive advantage on the global stage.