Digital Transformation and the Implementation of Telemedicine: Challenges in Healthcare Institution Management

Digital transformation and the implementation of telemedicine represent key steps toward the modernization and sustainability of contemporary healthcare systems. However, the adoption of these technologies poses complex challenges for the management of healthcare institutions. The subject of this study is the analysis of managerial, technical, and legal challenges faced by hospital and primary healthcare center managers during the transition to e-healthcare. The aim of the research was to assess the level of readiness of healthcare professionals to work in a digital environment and to identify the main sources of resistance and systemic barriers to implementation. An empirical research method was employed using an anonymous survey questionnaire administered to a sample of N = 60 healthcare professionals. The results indicate that, despite widespread awareness of the benefits of telemedicine, including reduced patient congestion and decreased administrative burden, the most significant obstacles are the lack of continuous IT training, inadequate technical infrastructure, and concerns regarding legal uncertainty related to the protection of patient data. The findings suggest that the success of digital transformation depends not only on technological advancement but also on strategic human resource management and the systematic reduction of organizational resistance through continuous education and training.