Factors affecting young people’s decisions to visit spiritual tourism destinations: the case of Linh Ung pagoda in Son Tra, Danang city, Vietnam

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This paper aims to study the influence of factors on young people's decisions to visit Linh Ung Pagoda in Son Tra, Danang city, Vietnam. Research data were collected from 240 students currently studying at universities in Vietnam through a convenience sampling method. In the study, several research methods were used such as descriptive statistics, exploratory factor analysis (EFA), and multiple linear regression analysis. The results of the study show that two factors influenced young people's decisions to visit Linh Ung Pagoda in Son Tra, including (1) travel motivation and (2) the costs of the trip. Through research results, this paper has proposed some important recommendations to promote young people's choice to visit spiritual tourism destinations.

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Spiritual tourism, visiting decision, young people, linh ung pagoda, son tra, danang city, vietnam

Короткий адрес: https://sciup.org/140305427

IDR: 140305427   |   DOI: 10.5281/zenodo.12605350

Список литературы Factors affecting young people’s decisions to visit spiritual tourism destinations: the case of Linh Ung pagoda in Son Tra, Danang city, Vietnam

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