Film-induced tourism as an innovative component of the experience economy

The article observes the development of international and domestic film-induced tourism. Film-induced tourism appeared several decades ago and now this type of tourism is experiencing its growth. Taking into consideration its opportunities for growth, a deep and systematic research of issues related to its specific aspects, target audience and development areas seems highly relevant. The article analyzes the definitions of film-induced tourism, which is highly important due to the diversity of explanations of this phenomenon and yet uncertain terminological base, the classification of film-induced tourism types is considered and the target audience is described. The article describes a study of international and Russian experience in organizing film-induced tourism, the most significant case studies of tourism are observed, and its economic significance and role in the economy of impressions is presented. The article proves that film-induced tourism can be considered as an effective advertising tool when promoting tourist destinations, which is confirmed by the development process it is experiencing and the specific examples presented in this study. The attractiveness of a tourist destination is a key factor of sustainable tourism development. It helps the tourism industry to stay competitive, and contributes to the process of forming a return tourist flow. The article proves that film-induced tourism can become a growing point of specified destinations, linked with film industry and can contribute to the recovery of domestic tourism under the pandemic consequences, which has suspended tourism all over the world.