Inseparable relationship between intellectual services and high-tech medical equipment
Author: Astanin Sergey V., Zhukovskaya Natalia K., Zharkova Marina A.
Journal: Cardiometry @cardiometry
Section: Review
Article in issue: 12, 2018.
Free access
The social problems in any country, related to public health and demography, induce developments and production of diagnostic and therapeutic medical equipment. Such equipment belongs to high-tech products and requires to be accompanied by intellectual services for a successful promotion of medical products on the market under modern competitive conditions. The authors hereof substantiate the need to develop intellectual services for companies manufacturing high-tech medical equipment. The article treats the concept of intellectual services, the peculiarities of the intellectual services market in Russia, the special features of high-tech medical products promotion, as well as instruments for promoting the intellectual services by high-tech medical equipment manufacturers.
Post-industrial society, intellectual service, intellectual capital, high-tech product, high-tech medical equipment marketing
Short address: https://sciup.org/148308846
IDR: 148308846 | DOI: 10.12710/cardiometry.2018.12.7788
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