Inseparable relationship between intellectual services and high-tech medical equipment
Автор: Astanin Sergey V., Zhukovskaya Natalia K., Zharkova Marina A.
Журнал: Cardiometry @cardiometry
Рубрика: Review
Статья в выпуске: 12, 2018 года.
Бесплатный доступ
The social problems in any country, related to public health and demography, induce developments and production of diagnostic and therapeutic medical equipment. Such equipment belongs to high-tech products and requires to be accompanied by intellectual services for a successful promotion of medical products on the market under modern competitive conditions. The authors hereof substantiate the need to develop intellectual services for companies manufacturing high-tech medical equipment. The article treats the concept of intellectual services, the peculiarities of the intellectual services market in Russia, the special features of high-tech medical products promotion, as well as instruments for promoting the intellectual services by high-tech medical equipment manufacturers.
Post-industrial society, intellectual service, intellectual capital, high-tech product, high-tech medical equipment marketing
Короткий адрес: https://sciup.org/148308846
IDR: 148308846 | DOI: 10.12710/cardiometry.2018.12.7788
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