"Мировоззренческий" подход к анализу личностно- профессиональных качеств руководителя и прогнозированию его эффективности

The paper compares two approaches used in evaluating and predicting the managerial effectiveness of a Manager. The work compares the widespread competence approach and a relatively new approach based on a combined analysis of the meanings, values, goals, and motives as ideological manifestations of the Manager. A number of explanations is offered for the popularity of the competence approach as the most convenient for developing assessment tools, including digital ones. The paper describes the methodological vulnerability of the competence approach, where the personality is still considered only as a set of individual traits, characteristics and qualities. The author shows the difference in the interpretation of the concept of “competence” that exists in the research, consulting, management and HR communities, which blurs the boundaries of this definition. The alternative approach to analyzing and predicting the effectiveness of the subject of management activity is justified, based on identifying the features of the Manager's worldview, where personal and professional motives, needs, and claims are interpenetrating. Some variants of digital methods for studying the value-semantic sphere and features of the professional Outlook of managers are developed. The work reveals the possibilities of theoretical justification for evaluating and predicting the managerial effectiveness of a Manager, which are based on the analysis of his worldview.