Основной раздел. Рубрика в журнале - Теория и практика современной науки
Advertising language and its properties
Статья научная
The article reviews the most productive means used by advertisers to get the audience’s attention and reaction. Language has proved to be the effective tool of human communication as it serves a virtuous means in influencing and persuading the audience. The language of advertising is marked out as a specific language due to the presence of distinctive features on its grammatical, lexical and semantic levels. The performance of advertising language depends on a good combination of verbal and other extralinguistic components, though the verbal component is considered to be the most significant.
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Aesthetic education in foreign language lessons
Статья научная
A foreign language presents us with a huge amount of means by which we will be able to educate not only an educated person, we can educate a person who has a high system of universal human values, a new way of thinking and a realistic view of the modern world. Aesthetic upbringing plays an important role in transferring the creative experience of the person's emotional value-based attitude to the world, in the ability to integrate a wide variety of information from various spheres of human activity.
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Статья научная
В статье рассматривается опыт самостоятельного внедрения компаниями Agile-методологий и последующая работа по этим принципам в России. Рассмотрены основные плюсы и минусы по сравнению с главным конкурентом - Waterfall model. Также приводятся особенности адаптации Agile и понимание гибких методологий разработок российскими компаниями без наличия консультантов, опыта в виде предыдущих практик, что приводит к «Agile по-русски».
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Статья научная
Mapping of ravine erosion in complex landscape conditions in the world practice of erosion, linear forms of ravine erosion are usually mapped by decoding aero-cosmophotographs (APS-KFS), as well as traditional mapping methods - using topographic maps.
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Alloys used in cryogenic mechanical engineering
Статья научная
Modern mechanical engineering widely uses steels and alloys which possess special properties, such as set conductivity, abnormally low resistivity at near absolute zero temperatures (superconductivity), semiconductor and magnetic properties, capacity to restore the form of an object, etc. Unusual properties of such materials are conditioned by a certain ratio of alloy components, peculiarities of their chemical structure and structural condition of phases entering their composition, their production and processing technology.
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Alloys with specified linear expansion coefficient for the machinery parts
Статья научная
Modern mechanical engineering widely uses steels and alloys which possess special properties, such as set conductivity, abnormally low resistivity at near absolute zero temperatures (superconductivity), semiconductor and magnetic properties, capacity to restore the form of an object, etc. Unusual properties of such materials are conditioned by a certain ratio of alloy components, peculiarities of their chemical structure and structural condition of phases entering their composition, their production and processing technology.
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Amir Temur-owner of creative works
Статья научная
In this article, the creative work carried out during the period of the great statesman Amir Temur and Temurids, the rise of issues of spirituality and culture are scientifically covered. Amir Temur and temuriyzadeh were also given information about the current value of the material and spiritual heritage created.
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An influence of the Napoleonic code
Статья научная
In this article analyzes the Napoleonic Code and its influence on the world.
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Analysis of Jingdong Mall’s internationalization strategy
Статья научная
Jingdong, as China's top-ranked e-commerce platform, is gradually moving towards the internationalization route. Its internationalization strategy is mainly to develop overseas markets through investment and M&A and self-construction. Jingdong has expanded the influence of its brands in Southeast Asia through investment and M&A, while in Europe and the United States, it is fully committed to self-construction. Jingdong also enhances brand awareness in overseas markets by cooperating with multinational brands and launching co-branded products. Although Jingdong has achieved some success, there are still some problems. Brand awareness overseas is not enough, the proportion of overseas sales is low, the scope of overseas expansion is small, as well as Jingdong's brand public relations ability to be examined. It is suggested that the brand's competitiveness in the overseas market can be enhanced by increasing brand publicity to improve brand awareness overseas; increasing the proportion of overseas sales and expanding the scope of overseas expansion, as well as strengthening the brand's public relations ability.
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Analysis of adverse factors, impacting on the development of fatigue
Статья научная
This article considers the features, predisposing to the emergence of air traffic controller fatigue and the impact of the fatigue on the flight safety. In particular, some types, phases and factors influencing on the development of fatigue are submitted in this work. The reasons of origination of fatigue and its effect on activity of air traffic service are also described in this article.
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Analysis of customer loyalty in catering establishments
Статья научная
In this paper reveals the essence of the concept of "loyalty" and made an analysis of customer loyalty in food enterprises by the example of the restaurant "Буффало" The authors for their loyalty research resorted to Likert method.
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Analysis of data formats used in electronic libraries
Статья научная
In the modern world, the popularity of smartphones or tablet computers, Electronic libraries is closely related to the development and emergence of new devices such as. There are new services for the distribution of e-books. The article discusses and analyzes the formats of electronic books.
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Analysis of ideas in the quarters of Aydin Hojiyeva
Статья научная
This article provides information about the poetry of the poet Aydin Khojieva. The scope of the subject and the world of images of the poet’s poems are analyzed. Also, the poet’s ability to create quatrains is clarified through the analysis of her poems. Aydin Khojieva’s analysis of the quatrains shows that universal thoughts and feelings determine the spirit and tone, content and direction, climax, goals, ideas and ideals of her poems. In this sense, the factor that ensures the warmth of Aydin Khojieva’s quartets is her enthusiastic and active humanitarianism, poetic symbolism, and the world of beautiful feelings. These aspects of the poet’s poetry are expressed in the article.
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Analysis of some aspects the concept of "harmonious development of personality"
Статья научная
This article describes the development of a person to reflect the influence of the social environment and conditions.
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Analytical substantiation of income management of agricultural enterprises
Статья научная
The article states that in the system of general evaluation of the economic entity, the direct analysis of income from operating activities is important. It is noted that the development of mechanisms for managing the formation of income from operating activities of enterprises, substantiation of the structure and methodological support of its operation allows to maximize the profit of the enterprise in market conditions.
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Статья научная
The article indicates that analyzing the work carried out in the aviation enterprise "Uzbekistan airways technics" which is a part of NAC "Uzbekistan Airways" within the framework of the reliability program and its optimization, as well as provides information on research and results on the development of an automated system of reliability programs at the enterprise.
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Android платформасында тестілік осымшаны зірлеу
Статья научная
Бұл мақалада Android платформасында тестілік қосымшаны әзірлеу және пайдалану баяндалған. Қосымша оқушыларға емтихандарды жақсы тапсыру сапасын арттыруға мол мүмкіндік береді.
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Anylogic - универсальная среда имитационного моделирования
Статья научная
В статье рассмотрены основы имитационного моделирования - одного из самых продуктивных методов познания и управления. Дан ознакомительный обзор среды AnyLogic, которая по праву считается мощным универсальным средством моделирования.
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Anylogic - универсальная среда имитационного моделирования
Статья научная
В статье рассмотрены основы имитационного моделирования - одного из самых продуктивных методов познания и управления. Дан ознакомительный обзор среды AnyLogic, которая по праву считается мощным универсальным средством моделирования.
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