Strategic entrepreneurship in the hotel industry: the role of chain affiliation

Strategic entrepreneurship in the hotel industry: the role of chain affiliation

Автор: Carlbck Mats

Журнал: Вестник Ассоциации вузов туризма и сервиса @vestnik-rguts

Рубрика: Актуальные научные исследования вузов туризма и сервиса

Статья в выпуске: 4 т.9, 2015 года.

Бесплатный доступ

Abstract. The aim of this paper is to identify why independent hotels decide to affiliate and give up their highly valued independence. Based on interviews with 12 independently owned hotels and five affiliations active on the Swedish market, it became evident that independence is important, but factors such as de-velopment with technical solutions, internet, the use of smart phones, social media, sales and marketing, central purchasing and loyalty cards are difficult to pursue as an independent hotel.

Hospitality industry, strategic entrepreneurship, growth, hotels, sweden, affiliations

Короткий адрес: https://sciup.org/140209634

IDR: 140209634   |   DOI: 10.12737/14579

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