The Role of Social Media Influencers in Health Awareness among Algerian Youths: A Field Study on a Sample of Facebook Users

This study explores the role of health-related content produced by social media influencers in promoting health aware-ness among Algerian youth who use the Facebook platform. It also aims to determine the extent to which Algerian youth rely on social media influencers for health information, to identify the types of health-related content preferred by the study sample, and to assess the credibility of the health content disseminated by influencers via Facebook. The study adopted the sample survey method, involving 212 participants, with the electronic questionnaire used as the pri-mary research tool. The findings indicate that influencers play a role in health awareness, as 75% of the sample report-ed trusting the health content provided by these influencers and acquiring positive health behaviours.