Статьи журнала - Современные проблемы сервиса и туризма
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Culinary tourism product of Lipetsk region
Статья научная
Culinary tourism is a promising direction of the tourism industry. In 2001, the International Culinary Tourism Association (ICTA) was created, which was the date of its official recognition. The COVID-19 pandemic has made significant changes to the situation in the international travel market. Due to the closure of the borders of many states, domestic tourism has become more in demand, and it has become an urgent task to fit into the new conditions for Russian tourist destinations, offering high-quality tourism products, taking into account epidemiological requirements. Culinary tourism at this stage is developing under difficult circumstances. But the importance of its role in the context of domestic tourism in the Russian Federation before the pandemic and in the future is obvious. The article touches upon the theoretical aspect of the topic, gives a characteristic of culinary tourism as the research subject. The main attention is focused on the regional characteristics of the culinary tourism product in the example of Lipetsk region. The author reviews one of the main types of this tourism that is culinary event and its festival format implementation in the region. A brief description of these events is given, with an emphasis on the gastronomic experience they form. The culinary tourism routes complete the gastronomy tourism picture of the region. However, their quantity and content, according to the author, do not fully reflect the rich gastronomy of the region. The regional culinary tourism product could be diversified by culinary classes, workshops and seminars, fairs and exhibitions presenting local products and cuisine, trips and tours to markets and grocery businesses. In general, Lipetsk region has all the opportunities for the development of culinary tourism, subject to the systematic and coordinated work of all market participants and a favorable epidemiological situation.
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Current state and development trends of ethnographic tourism in Moscow region
Статья научная
In the analysis of the current state of theoretical approaches to the development of ethnographic tourism, systematization of the research methodology based on foreign and Russian experience, the prerequisites and factors for the development of ethnographic tourism in Russia were identified, the specificity of ethnographic tourism in tourist flows was revealed; the place and role of the Moscow Region in the development of ethnographic tourism in the Russian Federation are substantiated. Evaluation of the resource base within the Moscow region allows revealing the geopolitical, economic and social aspects of the formation of ethnographic tourism in the region. As a result of the study, trends in the development of ethnographic tourism were identified, the most promising areas in the region were identified: ethnic, ethnographic, ecological-ethnographic, anthropological tourism. In addition, in accordance with the developed technology, the regions of the Moscow region that have the greatest potential for the development of ethnographic tourism were identified: Sergiev Posad district and Mytishchi. The most successful practices of organizing ethnographic, ecological and ethnographic tourism within the Moscow region are analyzed. Based on the results of the analysis, it was possible to identify existing problems in the organization and development of ethnographic tourism in the Moscow region, and to suggest possible solutions to them, namely: creating a unified information base; differentiation of concepts and their fixing in regulatory documents; the introduction of seasonal promotions; more active use of the resource base for the development of varieties of ethnographic tourism; improving marketing strategy. An analysis of the prerequisites and factors for the development of ethnographic tourism in the region contributes to the popularization of ethnographic tourism in the Moscow region in the Internet space, ensures the sustainable development of this type of tourism, folk crafts, and museum and exhibition business in the region. Ultimately, this allows for an increase in the tourist flow, as well as creating additional jobs in the tourism industry in the suburbs.
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Current trends and prospects of motorcycle tourism development in the Republic of Dagestan
Статья научная
The article examines tourist and recreational resources in the Republic of Dagestan and identifies development prospects of the new type of tourism, for which the region has all necessary recreational and infrastructural opportunities. The subject of research is motorcycle tourism as a promising type of outdoor activity in Dagestan providing a person with a unique opportunity to make an unforgettable trip to the most beautiful and inaccessible protected areas which are impossible to reach by other modes of transport. The purpose of research is to study world practices, analyse modern trends and methods of organising motorcycle tourism in order to substantiate further development of this tourism in Dagestan. The strategy for the socio-economic development of the North Caucasian Federal District until 2025 involves creating a mountain recreational cluster in the North Caucasian republics. However, today, despite Dagestan’s unique natural, historical and cultural resources, its tourism sector lags far behind Russia’s leading tourist destinations. The reasons are underdeveloped tourist infrastructure, the state of the road network and accommodation facilities. But for motorcycle tourism some challenges and a certain archaic local lifestyle can become a significant advantage of the tourist route. New tourist programs and original motorcycle routes based on the professional and safe content can attract additional tourist flows and give impetus to the socio-economic and tourist development of the region.
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Design of tourist destinations as a factor of strengthening agglomeration processes
Статья научная
The article is devoted to the study of the design of tourist destinations as a factor in strengthening agglomeration processes. Recreational travel is an already studied factor in the formation of urban agglomerations in the industrial age. First of all, we are talking about dachas, recreation centers, school camps. However, at present, the character and goals of recreational flows have changed significantly in the direction of attending events and various agglomeration facilities by private vehicles. The core-city of the agglomeration, which has tourism as an industry of specialization, seeks to increase the time spent by tourists, incl. by expanding the geography of tourist attractions that can be visited in a day or two and returned to the core of agglomeration. Accordingly, for territories of the agglomeration, it is necessary to provide for allocation of space and engineering conditions for the creation of infrastructure designed to serve recreants and tourists. The article proposes to single out "narrow" and "broad" approaches to the design of tourist destinations. The "narrow" approach involves the design of new or reorientation of existing facility for tourist and recreational purposes. This approach is given attention in scientific and educational literature. When applying a “broad” approach to design, one should provide for the possibility of using a particular object not only for its intended purpose, but also provide for the possibility of using it as an object of tourist interest. The example of the Kazan agglomeration of the Republic of Tatarstan shows how purely tourist and recreational facilities function and how tourism industry becomes important for those who initially did not consider the development of tourism as a strategic goal when designing.
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Developing strategy of wine festival promotion
Статья научная
The purpose of this paper is to determine how wine festival criteria impact on their promotion, and to develop practical recommendations and a strategy for wine festivals both during and after the COVID-19 pandemic. Design/methodology/approach - Qualitative data from 29 wine festival websites were gathered. Content analysis was used to establish criteria that affect promotion of wine festivals. Crosstabs were used to check whether established wine festival criteria affect a festival’s decision to disclose a participating wineries list as part of a marketing effort. The Alignment Squared model was used to draw up recommendations for organizing wine festivals during the COVID19 pandemic. Findings - Neutral, positive and negative criteria that have an impact on promotion of wine festivals were determined and practical recommendations were suggested on how wine festivals could benefit from these criteria. The connections between the general running time of wine festivals and their all-year-round marketing circle were studied. The statistical connection between wine festival criteria and its tendency to practice cross-marketing with participating wineries were examined. Originality - Recent studies do not consider and systematize the strategies for wine festival promotion. The criteria described in this study may be used as a basis for a comprehensive classification of wine festivals and bring valuable insights into organization of wine festivals around the world, while practical recommendations may be used as a guideline for organizers of wine festivals after the COVID-19 pandemic and if world crises like this ever happen again.
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Статья научная
The study addresses the development of approaches to monitoring territorial tourism systems in the context of increased economic instability and transformation. The relevance of the study is determined by the need to adapt the methodological apparatus to new challenges, including geopolitical changes, sanctions pressure, and the digitalization of socioeconomic processes. A critical study of existing monitoring systems applied at the federal and regional levels was conducted, which revealed the systematic limitations: static nature, fragmentation, focus on retrospective data, and the inability to promptly reflect qualitative changes, such as the transformation of consumer behaviour and redistribution of tourist flows. To obtain a comprehensive assessment, an expert survey method was used with the involvement of 22 specialists in the field of tourism management. Based on the expert assessment, the characteristics were systematized and the strengths and weaknesses of various types of monitoring systems were identified (primary operating systems, secondary aggregation platforms, state accounting systems, indirect monitoring, and synthetic analytical systems). The study substantiates the need to move from disparate methods to a comprehensive approach integrating diverse data sources and analytical tools. The main conclusion underscores the need to develop a synergetic monitoring concept based on mutual compensation of the limitations of individual systems, enabling the creation of a multidimensional, dynamic, and relevant information base.
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Статья научная
This work aims to discuss the challenges of Educators of undergraduate courses in tourism in Brazil related to the operationalization of the teaching-learning process of Tourism. Regarding the specific objectives, we aim to: i) identify the main teaching methodologies of Brazilian teachers; ii) identify relevant aspects for teachers about their training path or their professional trajectory of these teachers. The main concepts discussed are related to the reflection on the didactic-pedagogical training of teachers and the teaching methodologies proposed by teachers in undergraduate courses in tourism in Brazil. To achieve the proposed objectives, we opted for a bibliographic and documentary study, and an analysis through analytical tools derived from Discourse Analysis, interviews conducted with 34 professors from 19 undergraduate courses in tourism in Brazil. Our main goal is to contribute to a reflection on the importance of giving more attention to the subject of teacher training of instructors of both undergraduate and postgraduate courses in tourism. The results point to recognition of the absence of formative possibilities in the academic environment and the use of different teaching practices usually centered on written texts and, more recently, on new information and Communication Technologies. This paper is the result of a doctoral study entitled "The audiovisual in higher education instructors' practice in tourism in Brazil: interfaces and tensions with leisure", which was developed in the Interdisciplinary Postgraduate Program in leisure studies of Federal University of Minas Gerais, under the guidance of Professor Christianne Luce Gomes (ANJOS JÚNIOR, 2021).
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Economic sociology of tourism development in the inner of Minas Gerais state (Brazil)
Статья научная
Partnerships, arrangements, networks and other organizational relationships are pointed out as possibilities for promoting local development. The focus of this work is on the social immersion in markets of pewter souvenirs, traditional weaving and tourism industry, hotel and accommodation system in the microregion of Campo das Vertentes of Minas Gerais State (Brazil). The markets analyzed, between 2010 and 2020, were socially constructed and became effective through solidarity among individuals and organizations, with operational roles and economic interests immersed in social relations.
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Статья научная
The article examines the specifics of the development of event tourism based on historical and cultural complexes, in particular, by the example of the organization of the All- Russian Poetry Festival dedicated to the 130th anniversary of the birth of S. A. Yesenin, held at the State Museum- Reserve of S. A. Yesenin in the village of Konstantinovo, Ryazan region; the study focuses on the role of such events in shaping the tourist image to enhance the cultural space of the region and increase the tourist attractiveness of the territory with significant historical and cultural potential. Special attention is paid to the analysis of organizational aspects and difficulties encountered in holding mass events in territories where the historical environment requires a special mode of operation and preservation of authenticity. The work also analyzes the media perception of the holiday, identifies the causes of public discontent reflected in social networks and regional media, and makes recommendations for improving the practice of holding such events in the future. The methodological basis of the research consists of systematic, cultural and event- communicative approaches, the scientific novelty of the research lies in the comprehensive assessment of event tourism as a tool of cultural policy and territorial branding, where the emphasis is not only on tourism, but also on the socio- communicative dimension.
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Статья обзорная
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Exploring the archetype of americaness and the excemplary principle: the fear of traveling abroad
Статья научная
Following a general introduction of colonialism, this essay reflects on the growth of US imperialism. It notes that colonialist exploitation depends on a pervasive ethnocentrism in which the metropolis is depicted as morally and culturally superior to the colonized. An example of travel writing is used to examine and appreciate this ethnocentric discourse. Precisely because travel literature is not written as a racist or ethnocentric polemic, it is useful in coming to understand the implicit value system and ethos that forms the foundation of colonial ethnocentrism. In the particular example, the colonial ethnocentrism is linked to the ideology of American exceptionalism which has deep roots in the American Puritantradition.
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Features and Problems of Tourism Development in Brazil
Статья научная
The article describes the development of the tourism industry in Brazil as one of the most important sectors of the country's economy. It examines the impact of various negative factors on this industry that hinder the development of the tourism industry in the Federative Republic of Brazil. The results of the study show that in order to develop the tourism industry, it is necessary to popularize Brazil as a tourist center, more actively and rationally use the country's resources for the development of all types of tourism, and strengthen security policy. Unique tourist resources can certainly attract a large number of tourists and can serve as marketing tools in promoting a tourist product, the most valuable among them are: the Santa Barbara waterfall, located in the Chapada dos Veadeiros National Park, is a real tourist bestseller, striking in its unique beauty. The statue of Christ the Redeemer is the most recognizable in the country. It is located on Mount Corcovado. The outstretched arms of Christ symbolize the blessing of the city. Millions of tourists strive to get to Rio de Janeiro precisely to see the statue of Christ the Redeemer. The Adam and Eve waterfall can rightfully be considered the greatest natural attraction of Brazil. Thus, given the uniqueness and diversity of Brazil's tourist resources, the problems of developing the tourism industry in the country are the most pressing.
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Film-induced tourism as an innovative component of the experience economy
Статья научная
The article observes the development of international and domestic film-induced tourism. Film-induced tourism appeared several decades ago and now this type of tourism is experiencing its growth. Taking into consideration its opportunities for growth, a deep and systematic research of issues related to its specific aspects, target audience and development areas seems highly relevant. The article analyzes the definitions of film-induced tourism, which is highly important due to the diversity of explanations of this phenomenon and yet uncertain terminological base, the classification of film-induced tourism types is considered and the target audience is described. The article describes a study of international and Russian experience in organizing film-induced tourism, the most significant case studies of tourism are observed, and its economic significance and role in the economy of impressions is presented. The article proves that film-induced tourism can be considered as an effective advertising tool when promoting tourist destinations, which is confirmed by the development process it is experiencing and the specific examples presented in this study. The attractiveness of a tourist destination is a key factor of sustainable tourism development. It helps the tourism industry to stay competitive, and contributes to the process of forming a return tourist flow. The article proves that film-induced tourism can become a growing point of specified destinations, linked with film industry and can contribute to the recovery of domestic tourism under the pandemic consequences, which has suspended tourism all over the world.
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Food production as a factor in attracting religious tourism destinations
Статья научная
The article analyzes the assortment and other distinctive features of food products produced under the domestic and foreign monastic farms brands. Those of them that act as major attraction various types centers of religious tourism at the national and international levels were selected for the research. Using various examples, the authors justify existence of close interrelations between religious and gastronomic tourism and outline further prospects for strengthening these ties. The article emphasizes the relevance and practical significance of the monastic food brands development, as mutually beneficial for the tourism industry, consumers of recreational services and food products, as well as for the designated religious organizations. It is proposed to consider the production and sale of food products in the monasteries conditions as a significant factor in attracting tourists and pilgrims to the destination of religious tourism. The main types of the monastery food products are identified, the high quality of which causes demand among tourists and pilgrims - cheese, sour milk, alcoholic, confectionery. It is argued that in some cases, the only opportunity to taste and purchase food products that are unique in composition and recipe, produced under monastic brands, opens only during a visit to the monastery independently or as a tourist trip part. Therefore, the production and sale of food products under monastic brands can rightly be considered as a factor of attraction for religious tourism objects.
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Future of niche tourism: diving in Russian water areas
Статья научная
This article discusses the role of niche tourism as a special type of tourist attractions that form a unique tourist product. The goal of the study is to identify promising ways to boost of extreme diving tours offered in Russia, including possible ways to improve the skills of divers in order to expand the range of diving services adaptive for tourism. A systematic and situational approach, as well as formal logical analysis and desk research are the main research methods. Based on a literature review on the approaches to understanding the specific features of niche types of diving and the importance of tourist impressions in the formation of customer loyalty, the author discusses the development of such types of diving as Cave Diving and Bog Diving in Russia and abroad, as well as the main trends that affect the prospects for boost. Among these are: the search for effective combinations of regular tours with new elements of different types of diving; the popularization of extreme diving training programs not only within the framework of volunteer programs or as a personal hobby of individual clients, but also as an integral part of a tourist product with increased value for the client; the formation of diving infrastructure from the position of a tourist object. The main paths of further research are a comparative analysis of the best management practices and the development of a system of indicators for assessing the quality of a niche tourist product provided to visitors of Russia's diving centers.
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Geographical characteristics of perceiving touristrecreational space by coastal regions of Russia
Статья научная
For the first time tourist- recreational space of the coastal regions in Russia was assessed by means of text analysis. The relevance of the study determines the need to increase the risk of “over- tourism” in connection with the growth of consumption of the sea regions of Russia. The research aims at assessing regional peculiarities in perceiving tourist- recreational space of the Kaliningrad Region and Primorski Krai from the viewpoint of geographical, componential and time analysis. The main research method is text analysis of big data with the low-code analytical platform PolyAnalyst. The geographical entities which elicit the brightest emotional response were identified from the research. The Russki Island and the Zolotoy Rog Bay in Primorsky Krai got the highest assessment rating, as well as the Island of Kant and the Curonian Spit in the Kaliningrad Region. It is possible to conclude that the infrastructure cannot operate properly at high season, that leads to over tourism, and the tourist image of the territory degrades in the high season. The research results are of interest to the executive power bodies of the government mainly for forming and correcting the strategy of developing tourism in the regions, as well as improving the tourist brand.
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II Международная конференция «Санкт-Петербург - морская столица России. Морской туризм»
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