Статьи журнала - Современные проблемы сервиса и туризма
Все статьи: 1165
Professional Identity and Roles in Tourism: In Search of a Consensus
Статья научная
This study examines the role of stakeholder consensus in defining competencies, abilities, and attitudes (CAAs) for tourism education and their alignment with labor market requirements. Building upon Farrell and Quiggin's (2012) framework of consensus and dissension in policy formation, the research investigates the dynamics among three key stakeholder groups in a Brazilian urban context: (1) tourism industry representatives, (2) educational institutions, and (3) current professionals and tourism students. The mixed-methods research design incorporates: a) Quantitative surveys analyzed through descriptive statistics; b) Qualitative data examined via content and discourse analysis; c) Multi-case study approach across stakeholder categories. Findings reveal significant dissonance in CAA expectations between academia and industry, demonstrating how this misalignment adversely affects: a) Graduate employability rates; b) Career sustainability; c) Professional mobility within the tourism sector. The study contributes to tourism education policy by highlighting the need for more effective stakeholder collaboration mechanisms. It particularly addresses the Brazilian context, where rapid tourism sector growth has outpaced the development of coherent human capital strategies. Results suggest that current educational outputs fail to meet industry needs due to fundamental disagreements about essential professional competencies.
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Psychological and pedagogical aspects of glamping: tourism as a practice for personal development
Статья научная
One of the situations of the formation and development of personality is associated with tourism, its traditional and innovative types, including glamping. In its immediate, non-delayed relaxation potential, glamping is a very productive and effective practice and technology of tourism, however, the idea of glamping initially involves stimulation and simulation of communication with nature, and as such, with reality. Although the practice of glamping as a whole creates the conditions for the activation and development of a person’s interest in nature and culture, in himself as a subject of nature and culture, its capabilities cannot be overestimated. The ideological orientation of glamping and its consumers towards comfort is rather an attempt to get away from reality, rather than return to it. Therefore, the influence options and types of consequences, possibilities and limitations of glamping in the framework of different programs and orientations can vary significantly. There are attempts to comment on the psychological aspects of glamping as a type of psychotherapeutic and ecological tourism, but they do not go beyond the current findings and advertising and analytical articles on glamping sites and, a bit, social networks. The research method is a theoretical analysis of the psychological and pedagogical aspects of glamping. The study is of an exploratory nature, aimed at identifying the psychological, pedagogical and other problems and possibilities of glamping as a type of ecological and ethnic tourism. Among the existing areas of research, the leading ones are two points of view on glamping: 1) as a successful and promising type of tourism and recreation of a person, containing numerous psychological and pedagogical development potentials and combining previously unconnected (proximity to nature and comfort), 2) as a type of relaxation -recover tourism aimed at avoiding reality and simulating development.
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QR-код Эрмитажа: статистика, посетители, факты
Статья научная
Статья посвящена исследованию эффективности новых технологий, используемых в информационном обеспечении постоянной экспозиции, представляющей археологические коллекции Государственного Эрмитажа, которое показало, что подробное знакомство с памятниками археологии доступно незначительному числу посетителей в год. В качестве альтернативы существующим подходам к подаче информации посетителям было предложено освоить технологию, основанную на культуре участия. Исследуемый проект «Молодые - молодым» был подготовлен и осуществлен за полгода благодаря участникам из разных стран, работающим в Службе Волонтеров Государственного Эрмитажа. В рамках проекта был проведен детский творческий конкурс «Открой Эрмитаж!», осуществленный в виртуальном пространстве. Автор, опираясь на результаты статистического исследования, намечает перспективы использования QR-кодов в музейной практике.
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Статья научная
The research is dedicated to the functional and structural-planning significance of a religious organization, non-traditional for the population of the country in the system of urban areas. To illustrate this the authors chose diocese of Saitama of the Roman Catholic Church in Japan (RCCJ). The research attempts to identify the role of religious infrastructure objects located in residential areas against the background of trends associated with the humanization of the urban environment. The research presents a model for such a consideration of the functional and territorial-organizational significance of the confessional space elements using the example of a specific territory. The work presents the content analysis of domestic and foreign scientific publications and documents with statements determining the nature of urban development in Japan and requirements for it. Statistical information and facts provided by the RCCJ was also involved. The study revealed a high degree of uniformity in the distribution of Catholic churches in the cities of Japan, as well as the interdependence of their number and the number of followers of this Christian denomination. The objects of RCCJ religious infrastructure play essential role in providing the urban population with a comfortable living environment, including its accessibility for people with limited mobility.
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Research of development possibilities of estates tourism in Crimea
Статья научная
Currently, the historical and cultural heritage most often motivates tourists for travel. It determines the increase in tourist flows, positive image of the region and the further promotion of the tourist product in the service market. The uniqueness of Crimean historical heritage lies in the cultural diversity of the historical and cultural heritage. Solving an urgent problem that is the returning of the image of the Crimea as a region attractive to tourists, is possible only on the basis of the development of a unified state policy and national tourism concept, the preparation of a competitive tourist product and its promotion. The Crimea, as a potential object of tourist interest, can become one of the leading cultural centers in the South of our country while fulfilling one of the strategic development directions of a new cultural space. The estate tourism is one of the important vectors for the tourist activity development. Manor objects (villas, mansions, estates) or manor ensembles that have significant tourism potential are the most attractive objects. They are attractive for a large number of recreational lovers. Crimea having its unique display objects, both natural, cultural and historical, can become the basis for the formation of a southern tourist center for the development of estate tourism.
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Researching the Consumer Perception of the Excursion Service Digital Transformations
Статья научная
Tourism products developed with the use of digital technologies make it possi-ble to activate the demand for tourist destinations, that expanding the potential of the tourism industry. The article analyzes the results of a study of consumers' perception of the digital transformation of excursion services and considers the possibilities of devel-oping digital excursion services on the Telegram platform in the form of a chatbot. Tour chatbots are characterized by accessibility and ease of use. The formation and promotion of a tourist destination, improving the quality of a tourist product using modern digital tourist products is an important and promising direction for the development of domestic tourism and the creation of a tourist image of the territory.
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Rhetoric in tourism websites: innovative technologies to engage consumers
Статья научная
The persuasive power of advertising discourse is very much experienced today. The same happens in relation to tourism marketing materials. In order to attract the attention of the viewers, the travel companies choose various techniques to express their notion of the brand. Technologies are constantly evolving bringing new solutions for web designers. Hence, there exist different innovative approaches in tourism marketing to attract and convince potential tourists to book a tourism product. The present article elucidates and discusses new technological solutions for tourism websites to allure potential tourists. The paper reviews the elements of persuasive web tourism marketing, such as 3D virtual tour, online webcam, interactive map, Google Maps, and online booking form. These technologies provide useful information, create additional experiences in the viewers and help them finalize their decisions. The article highlights how these components as persuasive strategies of tourism promotional materials can influence the decisions of tourism websites’ users. The result section provides the real examples of deployment of the mentioned technologies in influencing the audience by the websites of “Karpaty” and “Solva” resorts (Ukraine). All these techniques form a theoretical framework for researches on persuasiveness and are worth attention as they play an important role in the promotion of tourism services. The data collection of this study will provide updated information in relation to rhetoric of tourism.
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Статья научная
The paper presents a SWOT analysis of the prospects for ecotourism development in the Belomorsky District of the Republic of Karelia. The research is based on a comprehensive assessment of the area's natural, cultural, and infrastructural potential. The region's strengths include unique natural landscapes, a high level of environmental preservation, rich cultural heritage, including the Belomorsk Petro-glyphs (a UNESCO site), and opportunities for integrating nature and culture into tourist routes. The analysis identified key weaknesses, including the district's remoteness, underdeveloped tourism infrastructure, a shortage of skilled staff, limited marketing capabilities, and pervasive regional corruption that impedes the efficient use of public funds. Opportunities include the growth of domestic tourism, the development of ecological routes and educational programs, and the engagement of private investors. Among the key threats are environmental risks, unstable funding, and weak investment activity. The paper uses visual analysis tools: a Radar Chart, an Influence Factor Diagram, and also proposes quantitative methods for assessing risks and development priorities. The obtained results can be used in formulating regional tourism strategies and making management decisions in the fields of environmental and tourism policy. This paper aims to assess the potential and establish development priorities for ecotourism in the Belomorsky District of the Republic of Karelia using a SWOT analysis. Methodology includes SWOT analysis with data visualization (Radar Chart) and quantitative risk assessment. Results revealed key factors as strengths (unique nature, cultural heritage), weaknesses (infrastructural limitations, personnel deficit), opportunities (growth of domestic tourism), and threats (environmental risks). It was established that the potential is constrained by structural problems, including corruption. The results are applicable for government bodies in developing tourism development strategies and for investors in assessing project risks.
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Статья научная
The article reveals modern trends in the development of tourism both in Russia and abroad. The authors first of all provide an overview of trends emerging in the pre-coronavirus period and associated with a shift from mass-tourism to its sustainable forms. The study as well underlines the problems that emerged during the COVID-19 pandemic, both in consumer demand and by tourism providers. Particular attention is paid to the types of domestic tourism, which, according to experts, will receive an additional impulse for development in the post-coronavirus period. The practical aspects of organizing weekend itineraries as a promising type of domestic tourism are considered on the example of the internal regions of the Kaliningrad region of Russia located on the mainland adjacent to the Curonian lagoon. According to the results of the study, an integrative model of the formation of a recreational effect by active tourism technologies was developed taking into account the concept of sustainable development in post-coronavirus conditions. Field studies were carried out as part of the implementation of the international project of the Lithuania-Russia Cross-Border Cooperation Programme 2014-2020 ““Сommon Heritage of Curonian lagoon: from Extraordinary to Familiar - CROSS-HERITAGE».
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Sea cruise tourism in specially protected natural areas of Arctic
Статья научная
The article examines the importance of sea cruise tourism in protected areas and determines the role of sea cruise tourism in the Arctic PAs as a priority and competitive type of tourism. The author analyzes the protected areas of the subjects of the Russian Arctic and identifies those that can be used for organizing sea cruise tourism. For organizing arctic cruises the author recommend to use cruise sea and scientific expedition ships. The article represents the results of SWOT analysis and identifies the development prospects for the of sea cruise tourism, in particular in the protected areas of the Arctic on the basis of the “Strategy for the development of tourism in the Russian Federation until 2035”. The author reviles the strengths and opportunities of the Arctic for the development of sea cruise tourism in protected areas, determines its main function. As form of ecological tourism, it is scientific and expeditionary activity aimed at the preservation of natural biodiversity, the development of the maritime transport structure, and the receipt of income from this type of tourism.
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Статья научная
The relationship between transportation and tourism is inseparable, and both are services that provide user experiences. The systemic view has been paradigmatic for the treatment of this interface. However new approaches have emerged, including others based on the larger web of mobility. In order to create a new research agenda on Transportation and Tourism involving Brazil, it is necessary to investigate the scientific production to verify the state of the art, which is the main objective of this study. This research is exploratory and descriptive of a qualitative nature, and it was carried out through a bibliographic survey and software support was used for the spreadsheet, textual and geographical approaches. As for the results, on the one hand, this snapshot allows us to understand the epistemological advances. On the other hand, it provides indications for these advances to be incorporated into the discussions on planning and management of transportation and Brazilian tourist destinations, constituting premises of the Applied Social Sciences. Besides, from the state of the art identified, it is possible to launch new interdisciplinary perspectives on the future of research, proposing a strategic agenda for research in tourism and transportation, based on creativity and innovation in both the theoretical and methodological fields.
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Статья научная
This article investigates the power struggles inherent in the social representations of cultural heritage within the context of Mariana, Minas Gerais, focusing on their appropriation and legitimation processes. Grounded in Pierre Bourdieu’s theory of fields and Serge Moscovici’s Social Representations Theory (SRT), the study examines how competing representations among heritage preservation agents operate within a field of forces. Findings reveal that the institutional (official) perspective – which dictates heritage listing criteria – is predominantly shaped by the hegemonic representations dominating this subfield. The research adopts a multiple case study approach, analyzing agents engaged in Mariana’s heritage preservation through: a) Questionnaires and semi-structured interviews; b) Systematic non-participant observation; c) Documentary analysis (newspaper archives, municipal records). Key outcomes include: 1) The contextual dynamics of social representation (SR) production; 2) The typology of representations and their hierarchical positioning among agents; 3) The contestation and legitimization of SRs within the subfield. The study demonstrates that a representation’s dominance correlates with its degree of social dissemination and institutional validation. The most socially legitimized SRs emerge as "victors" in the ideological struggle to define heritage. Consequently, the research underscores how economic and cultural capital underpin both the construction of heritage representations and their legitimation mechanisms.
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Social Representations of the Media About Crime in the Tourist Region of Puerto Vallarta, Mexico
Статья научная
Violence and crime are among the most impactful topics in global media, shaping narratives, collective imaginations, and perceptions of places worldwide. In tourism, perceptions of (in)security play a decisive role in motivating or deterring visits to a destination. Mexico presents a paradigmatic case for analyzing this dynamic, as it remains a top global tourism destination despite its reputation for insecurity—evidenced, for instance, by U.S. government travel advisories warning against visiting certain regions. Focusing on Puerto Vallarta and Bahía de Banderas, this study examines how print and digital media construct social representations of violence and crime in a tourist context. Using a sample of 97 news reports (from a total of 622) published by Noticieros (affiliated with Televisa) between 2015 and 2020, we employed Iramuteq software for lexical analysis, identifying three thematic clusters: 1) Crimes in the region: Reports emphasizing "spectacular" crimes (e.g., shootouts) that deviate from everyday life; 2) Crimes involving public figures: Coverage of high-profile individuals as victims or perpetrators; 3) Criminal organizations: Focus on cartels and globally notorious figures (e.g., the "El Chapo" family). Findings reveal a discrepancy between media portrayals and local crime statistics, where the media selectively represents violence – prioritizing sensational or celebrity-linked events while omitting or euphemizing everyday criminality. This framing constructs a partial reality that anchors public perceptions of crime but fails to reflect the lived insecurity of residents. Crucially, this mediated representation minimizes the perceived risks for tourists, thereby avoiding significant negative impacts on tourism flows and economic revenue. The study concludes that media representations of crime in Puerto Vallarta promotes a generic, diffuse notion of insecurity, which benefits the tourism industry by maintaining an attractive image despite underlying safety concerns. This raises critical questions about the ethical responsibilities of media in shaping tourist perceptions and the socioeconomic trade-offs between accurate reporting and destination branding.
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Systemic analysis of the Juiz de Fora tourism supply chain (Brazil)
Статья научная
This research aimed to analyze the tourism supply chain (TSC) in Juiz de Fora (MG), focusing on its structural components, main links, internal management process and possible inter-organizational relationships. We used a literature review on operations management, production management, production planning and control (PCP), logistics and supply chain on tourism, to analyze and compare the proposed concepts and offer a model related to the tourism product. Methodologically, this study used a mixed research, mainly quantitative but with some complementary qualitative questions. It was conducted a systematic mapping, through a non-intentional and probabilistic sampling with 100 companies that make up the TSC in Juiz de Fora (MG), complemented with qualitative data, on the reasons for certain types of behavior and practices of these companies. Empirically, the supply chain in question was considered from all its main links, namely: lodging, food, travel agencies, cultural equipment and transportation. Its analysis was carried out on the basis of 6 blocks of questions, each of them having a set of questions, which generated an “x-ray” of the TSC in Juiz de Fora. The results show that despite generating an average annual revenue of 3.6 million/year per company, the sector still lacks internal improvement in management practices, as well as inter-organizational integration, which leads to the conclusion that the output could be better if such optimizations were introduced.
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Статья научная
This study examines the integration of fieldwork practices in undergraduate tourism education in Brazil, with particular focus on the ambiguous relationship between leisure and pedagogical objectives. Drawing upon critical pedagogy and leisure studies frameworks, the research investigates how tourism educators conceptualize and implement fieldwork while navigating the inherent tensions between experiential learning and leisure-based activities. The study employs a multi-method qualitative approach comprising: 1) Systematic literature review of Portuguese-language academic sources on tourism pedagogy; 2) Documentary analysis of curricular guidelines; 3) In-depth interviews with 34 faculty members from 19 Brazilian tourism programs; 4) Critical discourse analysis of interview transcripts. Key findings reveal: a) Significant terminological inconsistencies in describing fieldwork practices; b) Unresolved tensions regarding the role of leisure in academic fieldwork; c) Divergent faculty perspectives on balancing experiential learning with professional training objectives. The research highlights the need for clearer theoretical and methodological frameworks to distinguish between recreational activities and pedagogically structured fieldwork in tourism education. Furthermore, it identifies challenges in aligning practical training components with the academic rigor expected in higher education while acknowledging leisure's potential as a didactic resource.
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The concept of skansen: origins and stages of development
Статья научная
The article discusses the development a special type of museums in Europe - open-air museums. Such in- stitutions named «skansen» in honor of the first open-air museum, which opened in 1891 in Stockholm at the initiative of Arthur Hazelius. The five historical stages in the history of European skansens are offered to distinguish: 1) origin of the idea and the opening of the first skansen (up to 1891); 2) the establishment of skansen (from 1891 until the First World War); 3) Inter-War Period (the period between the First and Second World Wars); 4) Post-war reconstruction (up to about 1960); 5) Development of skansen as a scientific- research institution and tourism center (from 1960s until today). Each of the selected stage is characterized by its process of deepening and expansion of activity of skansens as special kind of museum establishments. Museums change according to the era and social requires. Skansen emerged in response to the disap- pearance of the traditional economic system and national culture under the influence of the processes of industrialization and globalization. Today skansen is the effective means of translation to new generations an appropriate national historical and cultural identity, traditional way of life of the people. Skansen (open- air museums) is important tool of intercultural and inter-civilizational dialogue. Such museums are also a means of communication, which able to withstand to many cliches and misconceptions imposed by the mass culture. Today the organization of open-air museums is one of the most promising and effective ways to preserve historical and cultural heritage. This type of museum has got status of «museum of the future». The article briefly discusses the most interesting and popular open-air museums as tourist destinations of the Nordic countries.
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The creation of touristic image of sanatorium “Avangard”, Nemirov city, Vinnitsa region
Статья научная
Modern ways of promoting tourism product in Ukraine take place in the context of globalization and the transition to the Information Society and increase competition for consumers. It is hard to overestimate the role of tourism in socio-economic development in different regions. Tourism is a very specific sector of the economy. Tourism is regarded as one of the most profitable and intensively developing branches of the world economy. Modern tourism takes an increasingly important place in the economy of Ukraine. In Ukraine in the first half of 2017, 6.3 million tourists entered, which is 8.7% more than in the same period of 2016 (5.8 million foreigners). Crucial conditions for survival on rigid travel market are the need for concentration on a high-quality tourism product, able to satisfy the highest demands of modern tourism consumer, and promote itself to the market. A significant role in this process is played by four groups of factors: megafactors (climatic condition of the area), macrofactors (country its level of economic and political development), mezofactors (region destination, its social and touristic features a variety of tourism product) and microfactors (human resources, comfort and service, product promotion technologies, including social networks are prominent, etc.). The paper is aimed at creating the touristic image of sanatorium and resort located in the city Nemirov, Vinnitsa region, Ukraine using different mezofactors, information technology and the Internetprepared for promoting tourism product of these destinations. The authors focus their attention on the development of sanatorium “Avangard” located in the city Nemirov, namely on the creating of itsimage on the tourist market. Main purpose of the work is to investigate image of sanatorium and resort located in the city of Nemirov of Vinnitsa region, which contribute to attract the visitors or tourists, and consistently promote this entity on the market using different marketing communications.
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The current state of children's tourism in Lipetsk region
Статья научная
The article examines the main trends in the development of children’s tourism in the Russian Federation, identifies the obstacles to children’s tourism’s fulfillment of its significant role: to participate in the upbringing, education and health improvement of the younger generation. The destruction of the socio-economic system of the Soviet state radically changed the structure and approaches to organizing children’s tourism in the Russian Federation. The author presents a generalized picture of negative processes in children’s tourism, based on the results of statistical data over the past 5 years and the results of recent scientific research. At the state level, a number of measures are being taken to resolve the situation, which relate to changes in the regulatory framework and in organizational and management structures. These numerous attempts, however, do not create conceptual foundations in the development of children’s tourism, do not have a systemic nature and, as a result, do not give the desired effect. Regional specifics in the children’s tourism development reflect the national trends. This is clearly demonstrated by the experience of the Lipetsk region, in which, along with negative trends, the author traces a number of positive points: an increase in the number of children who have rested in children’s health camps, the continuation of the traditions of tourism and local history work on the basis of additional education institutions and within the framework of organizing one-day and multi-day tourist trips, activities of the Argamach Archaeological Park and The Forest Park. The article identifies a number of organizational decisions and initiatives as promising areas (the creation of the Committee for the Development of Children’s Tourism in February 2020, the results of the Committee’s meetings in 2020), which should raise the level of development of children’s tourism.
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The intense work on mega cruises: a study of cabotage ships on the Brazilian coast
Статья научная
The cruise industry was responsible for generating more than 500,000 direct jobs (crew and workers of onshore companies) and for paying more than $21 billion in wages in 2019 worldwide. Despite the expressive numbers, very little is guided or discuss the working conditions to which the crew of sea cruises is subjected. From this context, the objective of this research is to measure the intensification of crew work on cruise ships, based on a study of cabotage ships on the Brazilian coast, in the period between the summer seasons of 2013/2014 and 2019/2020. The intensification of work appeared in the economic history of humanity especially in times of capital expansion or at times when legislation imposed limits on working hours. If there are limits to the length of journeys, the technology will be the instrument used to ensure increased productivity, making it work more intensely in shorter intervals. In the case of cruises, it was found that the intensity of work has increased over time, according to the increase in the capacity of ships. This is because megacruises have proportionally fewer crewmembers than smaller cruises aiming at reducing the cost of the operation, as well as cheeping trips to the consumer market, through the massification of production. The results of this research indicate that the passenger/crew member ranged from 3.09 to 3.34, considering all ships that were in Brazil between the 2013/2014 and 2019/2020 seasons. In addition,while the number of passengers per ship grew by anaverage of 9%; the number of crew members per ship grew by an average of 8%. It is concluded that the operation of megacruisestends to increase,even if slowly,the intensification of the crew’s work.
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The narrative of contemporary travel
Статья научная
The ways of narrating the journey have become a great way in the early 21st century. They left behind the chatting circles, the film productions, the books and gained space on the Internet. This research aims to know how social networks are used by content creators (bloggers and influencers in the tourism industry) to record the trip and reflect on how the pedagogies in these spaces teach different ways of traveling. For the treatment and data analysis, content analysis was performed. The way of carrying out the research was inspired by the studies developed in Cultural Studies and based on various sources whose composition or content related to traveling, such as books, magazines, websites, and, mainly, blogs and social networks. Among the several authors studied, we highlight the research conducted on the different manifestations of the “self” in contemporary times, among them, texts by Zygmunt Bauman (2008), Gilles Lipovetsky (2016) and especially Byung-Chul Han (2015, 2016). The main results highlight that, in contemporaneity, the consumption of travel reports once made through books, technical magazine articles, documentaries, and even blogs were gradually being replaced by practical tips - which fit in spaces standardized by the creators of social networks such as Facebook and Instagram. In these spaces, users are educated to look at places in fragments. Ready-made lists and itineraries reduce cities to some landmarks. In addition, in these same “spaces,” the travel becomes a stage and the landscapes into scenarios for the most diverse representations, reinforcing the ideas of an ephemeral, transparent, volatile, individualistic, and accelerated life that mark them and teach recipes for traveling that ends up repeating itself on the screens.
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